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2016 Cadillac ATS Sedan Becomes Slightly More Expensive Than 2015 Model: Pricing Comparison

The Manufacturer’s Suggested Retail Price (MSRP) of the Cadillac ATS Sedan family has grown slightly for the 2016 model year compared to the 2015 model. According to pricing analysis performed by GM Authority, the MSRP of the 2016 model has grown between $495 and $2,495, depending on the trim level.

The biggest price increase is to the 2.0L Turbo model in the Performance trim level, which rose from $43,655 for the 2015 ATS Sedan to $46,150 for the 2016 model year. By contrast, the 2016 ATS with the base 2.5L engine and Luxury trim level has an MSRP of $1,000 less than that of 2015 MY.

Following is an MSRP comparison of the 2016 Cadillac ATS Sedan to the 2015 ATS Sedan based on trim level.

Engine & Trim Level 2016 ATS Sedan 2015 ATS Sedan + / – 2016 MY
Cadillac ATS Sedan with 2.5L I4 Engine
Standard $34,210 $34,210 No Change
Luxury $38,335 $39,335 -$1,000
Cadillac ATS Sedan with 2.0L Turbo Engine
Standard $38,240 $36,240 +$2,000
Luxury $42,335 $40,335 +$2,000
Performance $46,150 $43,655 +$2,495
Premium $48,205 $46,610 +$1,595
Cadillac ATS Sedan with 3.6L V6 Engine
Luxury $42,335 $42,335 No Change
Performance $46,150 $45,655 +$495
Premium $49,105 $48,610 +$495
Cadillac ATS-V Sedan with 3.6L Twin-Turbo V6 Engine
Standard $60,465 Not Available Not Applicable

About The Figures

  • Pricing figures represent starting Manufacturer Suggested Retail Prices (MSPR) for each trim level without additional options
  • MSRP provided by Cadillac for the United States market
  • MSRP includes $995 destination charge per vehicle
  • Manufacturer incentives or rebates not included in MSRP

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Comments

  1. Not an intelligent move by Cadillac; sales have been slow & despite De Nysschen strategy of brand building it is hurting sales numbers.

    Also I want to know what the 2.0T cars has such a huge price spike vs. the 3.6 V6 models; I understand the 3.6 gets a all-new engine for MY2016 (the LGY vs. the LFX) and is mated to the new 8L45 8spd automatic. Wouldn’t that take the brunt of the price increase instead of the carryover LTG + 8L45 in the 2.0T? If that is the case, then the 3.6 models would be a no-brainer for 2016.

    Reply
    1. I don’t know if it’s “not an intelligent move”… simply based on the fact that incentives can usually equal out these prices.

      That said, it’s not all about sales volume; let’s also take into account ATP (which is up significantly, see link below) and building a loyal customer base that can actually afford your vehicles, rather than having to “stretch” budgets to buy them. This is what these prices do for the new Cadillac.

      Regarding 2.0T LTG vs. 3.6 LGX: the 2.0T now also features auto engine stop/start. It’s a feature that most enthusiasts despise, but most “normal” car buyers appreciate. So there is that. By no means is that major or earth-shattering. But even so, there is still roughly a $2,000 price difference between the two engines.

      Most recent ATP results:

      http://gmauthority.com/blog/2015/08/cadillac-average-transaction-prices-set-july-record-beat-those-of-key-competitors/

      Some more info about the modern Cadillac customer:

      http://gmauthority.com/blog/2015/11/three-things-you-didnt-know-about-the-modern-cadillac-customer/

      Reply
  2. I think increasing prices on the ATS is a mistake. The car was overpriced to start with and it hasn’t exactly been flyer out of dealer show rooms. I think they would have been better off holding the price and making it a BETTER VALUE.

    Reply
    1. For the most part, the increase is only up on the 2.0 tuebo model. There is a grand off the 2.5L luxury trim for 2016. Then there are currently $1,500 in incentives on the model. Let’s not call a mistake something that may or may not be one.

      I also don’t understand why you say the ATS is overpriced. Overpriced compared to what, an Acura ILX? Compare it to the 3 series or C-Class, and it’s underpriced. Then look at the features and options you get compared to those two. Definitely a lot more value than the German compact prestige luxury offerings. So… I fault to understand your logic, Mr. Frank.

      Reply
      1. I guess there is a case to made for increase for 8-speed automatic and new V-6 but it is going to continue to be another difficult sales year. Just take a look at November sales with $1,500 incentive at the beginning of the new model year.

        For various known and some unknown reasons ATS has never caught on.

        Looking at some Consumer Report information, every year since introduction, the owners have rated the reliability below average. Even more disconcerting is the customer satisfaction information just released in current issue. The ATS is near the bottom in customers saying they would buy the car again. Not a vote of confidence. This is a double whammy that is hard to overcome. Just as explanation both the Corvette and Escalade have poor reliability ratings by the owners, but conversely, both vehicles are at the top of their categories for owners satisfied enough to want to purchase again!

        Being the owner of a 2014 ATS Premium with all the bells and whistles, I still think the car is one of the most gorgeous on the road and the handling is spectacular. What is not so spectacular is the reliability of the car specifically electronics related. The car has been pitiful and I’ve spent entirely too much time being acquainted with my Cadillac service staff. Additionally, the vehicle may as well not have a back seat. I’m only 5 8 and I have great difficulty escaping decapitation when I attempt to get in the back seat to clean.

        Sadly, this vehicle is going to languish in the current iteration and it is going to be difficult for it to break the unreliability issue.

        Reply

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