In August it was revealed that Kevin Harvick, driver of the No. 4 Stewart-Haas Racing Chevrolet SS, would sport a Busch paint scheme on his car for the 2016 NASCAR Sprint Cup Series season, replacing the familiar Budweiser livery that currently adorns his car. Now Anhesuer-Busch, which owns both the Budweiser and Busch brands, has officially unveiled the new-look Busch paint.
The Busch brand is no stranger to NASCAR. It formerly sponsored NASCAR legend Cale Yarborough, and also served as the title sponsor of what is now the NASCAR Xfinity Series from 1984 to 2007. Harvick is expected to first race the Busch car in the Sprint Unlimited race at Daytona in February, which was formerly referred to as the ‘Busch Clash’ from 1979 to 1997.
Anheuser-Busch ‘s Busch Light brand will also adorn Harvick’s Chevy in 2016, along with other yet-to-be-named ‘special-edition’ Busch schemes.
“Busch beer belongs in NASCAR,” Harvick said in a statement. “The entire Stewart-Haas Racing team and I can’t wait to have the Busch logo on the No. 4 car next season as we work toward another Sprint Cup championship.”