General Motors CEO Mary Barra Plans To Lead And Disrupt Within The Industry1
General Motors recently closed a chapter on one of its most turbulent times as an automaker. The announcement of its deferred prosecution agreement to end the criminal investigation over the delayed recall for its faulty ignition switches allows GM CEO, Mary Barra, to place a renewed focus on the automaker’s future.
And she peers far into the future in her latest interview with Automotive News.
She covers GM’s latest partnerships with LG Chem for the 2017 Chevrolet Bolt EV and Honda for fuel cell technology and touches on how her company plans to lead and disrupt within the industry.
Specifically, she says GM has the resources and spectrum to cover wherever the consumer goes next with car connectivity, autonomous driving and ride sharing.
When asked about whether alternative transportation models will change GM’s business model, Barra said the following:
I think there’s going to be many different solutions. When people think about the most efficient, desirable way to get from Point A to B, is it for me to drive myself? Is it for me to use a sharing model? Is it sharing with multiple people? We have the spectrum to do all of that.
Now add autonomous driving onto that, which is fundamentally going to create a safer environment and reduce congestion. Those are key technologies that we have. I can’t perfectly describe where we’re going to be in five and 10 and 15 years, but I can tell you the company has all the assets. We do a lot of experiments to really understand where it’s going.
The interview continues on to cover the tough decisions made to stop competing in several global markets, and upcoming scrutiny in some product segments. You can read the entire interview at the link here.
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