In order to help highlight some of the standout features of the Chevrolet Silverado HD, the Bowtie Brand is teaming up with 5 professional rodeo stars to form a group now known as Team Chevy Rodeo.
The team is comprised of Tuf Cooper, Fallon Taylor, Richmond Champion, Luke Branquinho, and Travis Graves. Team Chevy Rodeo will be driving around in the 2016 Chevrolet Silverado 2500 HD High Country pickup, which features integrated cruise control, powertrain grade braking, and diesel exhaust braking to enhance control when towing. This will allow the team members to transport their gear in style and comfort.
Hopefully this marketing tactic pays off, and on-lookers at rodeo events notice.