Some had criticized a recent Buick advertisement we shared with you for not selling the car enough. To elaborate, it was said that the commercial did nothing to show off features of the car’s exterior, interior, or any other facet that would beckon a potential buyer. In short, that simply wasn’t the objective of said commercial. But this commercial of the Cadillac V-Series arrival in Europe, on the other hand, shows off the product quite well.
Why? Well it was focused more on the product, and less on a hypothetical customer. It’s goal was to make you feel the force of the Cadillac V-Series – the force that tickles your insides when you see the Cadillac ATS-V and CTS-V blissfully moving through the European roads. You get shots that show the attention to detail in these cars. The interior trim, the badging, the sophisticated look of the interface, the view from the driver’s seat, night shots, day shots… there’s very little left to the imagination. If you’re like us, you were probably sitting there wondering what it would be like to rip through the autobahn in one of these incredible machines after watching the video above.
Comments
Featuring the product is exactly what missing from the current Cadillac North American marketing strategy.
‘Dare Greatly ‘ is a good tagline but not the basis for an entire marketing campaign.
I may have just jizzed my shorts — that car is HOT!