If you were as captured by Cadillac boss Johan de Nysschen’s words as we were, you’ll enjoy this footage of his speech at the 2015 J.D. Power Rountable. Watch and listen along as de Nysschen sheds light on the future of Cadillac in regards to autonomous vehicles, as well as what’s in store for the Super Cruise system – which is coming soon in the 2017 Cadillac CTS and 2017 Cadillac CT6.
Cadillac President Johan de Nysschen Gives Speech At 2015 J.D. Power Roundtable: Video
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We need to start a petition to have General Motors CEO Mary Barra fire Cadillac President Johan de Nysschen because he is ruining the division because of de Nysschen’s decision to try matching prices with BMW; Cadillac needs an American at the helm who understands how Americans think because we’re CHEAP LIARS as we will not pay the same price for a Cadillac as a BMW period.
The last generation of Cadillac CTS was popular because they were affordable and represented a better value than a BMW 3- or 5-series; but increasing the prices to mirror BMW has cost Cadillac sales and it’s doubtful that the sales numbers will improve.