Johan de Nysschen has been fighting the good fight for the enthusiast as of recent. After proclaiming autonomous vehicles shouldn’t suck the fun out of the driving experience, the Cadillac President has gone on the record to deliver a few harsh statements over Uber.
The Washington Post reports de Nysschen spoke about his visions for the Cadillac brand at the J.D. Power Roundtable, and described how the brand he’s in charge of can hold off the “disruptors” entering, and that may enter, the automotive arena.
“While [Uber] are heralded as a disruptor, what are they really offering but journeys, conveyance from A to B,” said de Nysschen. “I see a future where the disruptors, too, may themselves become disrupted. Because car companies can offer far more than a car and an app or a trip across town.”
He went on to add, “There’s nothing that a mobile app taxi service can do, for example, that we cannot do. By the way, we’ve also already done the hard part by developing the technology and creating the cars.”
de Nysschen also spoke of reshaping the Cadillac ownership experience, talking about a day when a customer desires a sports car, and the next day and SUV.
“We envision a future in which we will deliver the Cadillac you desire to your doorstep.”
Comments
I think it would be brilliant. He’ll have to minimize the fine print. If you buy Cadillac at an ATS level you can drive an Escalade or CTS-v 10 times a year. If you buy in at a CT6 level or the current flagship it’s wide open. Of course there may be an uber-driver on “text” to chauffer you around In your Cadillac of the day.
OK, that’s good —
it’d be interesting to find out how Johan gets from Jersey to Soho for work (on the days when he’s in town).
Stuck in traffic in the Holland Tunnel in an ATS? Chauffeured ‘Sclade? Chopper?
I’d guess that’s where Uber finds it’s market – congested cities, designated driver for hire, airport runs.
Anyway, just curious how Johan does it. (Driving in Manhattan, I mean).
General Motors Mary Barra needs to consider firing Cadillac President John de Nysschen because he has made a tactical error with increasing the price of cars in the division to mirror those of BMW and this has killed sales because de Nysschen doesn’t understand there is no brand loyalty in the US especially not for domestic brands as Cadillac needs to roll back pricing a minimum of 10-12 percent.
The only loyalty that Americans enjoy is getting a bargain and this is why Chevy’s C7 Corvette is killing the market segment because anyone who is thinking about buying a luxury or sports coupe for about $65K will think about the Corvette; this is why the Viper will be canceled, this is why Jaguar’s F-Type can only manage about 350 cars while C7 Corvettes sell a minimum of 2,500 cars a month.
The 2016 price for a Cadillac ATS is about $33K; but if it was just $28-30K, sales would be significantly better and if the CTS-V had a starting price of about $70K, they would need a second work shift to handle the orders.