You may or may not have noticed some good advertising coming from GM’s European branches, like this Opel Mokka commercial. Well this means a step up for the Vauxhall advertisement campaign as well, though we’ll admit the humor in this commercial is a bit more goofy with a hint of cheesiness. That being said, the commercial completes its purpose, and it does it well.
Comparing it to the old Vauxhall Viva (Opel Karl) which was not equipped with power steering, the commercial aims to emphasize the convenience of City Mode Power Steering. With the push of a button, turning the steering wheel at low speeds becomes significantly easier, making for a less tiring ride through the bustling city streets in Europe. It’s sort of like a very water-downed version of the Driver Mode Control feature that you’ll find in the new Cadillac CTS and ATS models.
Overall, we got that feeling you get when you reply with “lol” in a text message – it was comical, but it didn’t actually make us laugh out loud. However, we did become more intrigued by the Vauxhall Viva, and that’s what good commercials do.