The 2016 Opel Astra Will Upset The Luxury Class: Video2
There’s no denying Opel wants to be clear about the value packed into the 2016 Astra. They’ve already detailed the immense value proposition once before, but truly conveying that message to the consumer is through advertising mediums.
And it’s begun. Opel has unveiled its advertising campaign for the latest 2016 Astra, something it calls bold, humorous and confident.
“The Astra campaign is part of the Opel brand’s new positioning. The films are an expression of our new self-confidence, as we are setting standards in the compact class segment with the Astra,” said Tina Müller, Opel CMO.
The air of self-confidence is strong, as protagonists shock their stereotypical-wealthy antagonists at the thought of certain features on a commuter vehicle, specifically the massaging seats and Opel OnStar.
The aura surrounding them is a positive one, a campaign with direction, mimicking the signs of life within Opel itself as it hopes to return to the black in 2016.
The 2016 Opel Astra will make its public debut at the 2015 Frankfurt Motor Show as a lighter, leaner and more efficient Opel compact car, as it attempts to set precedents for the industry.
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The Opel Astra has been sold as a Pontiac and Chevy, it would be interesting whether the Astra could be repackaged with magnetic ride control, 275 hp turbocharged 2.0L 4-cyl engine and a 8-speed automatic transmission as an entry level Cadillac priced under $30K.
This spot reminded me a Buick spot of the “This is no Buick” series — same plot: older couple doesn’t believe what younger generation presents. Think of that wise observation by Douglas Adams (of “Hitchhiking thru the galaxis”):
I’ve come up with a set of rules that describe our reactions to technologies:
• Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
• Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.*#
• Anything invented after you’re thirty-five is against the natural order of things.
Source: The Salmon of Doubt, Random House LLC, p. 111