Korean automaker Hyundai has overtaken the iconic Holden brand in car sales in Australia for the first eight months of 2015, according to an as-of-yet-unreleased preliminary sales figures. The report shows Hyundai ahead of Holden by 600 cars for the year.
The results put Holden at risk of falling outside the top three best-selling automotive brands for the year, something that has never happened in its 67-year history. It would be the first time ever that Hyundai would lead Holden — formerly the best-selling automaker in the country — in the year-to-date sales race. The two automakers have been nearly equal all year long. The news comes as GM-Holden continue to prepare to shut down manufacturing operations in Australia by the end of 2017.
In addition, a confidential dealer bulletin obtained by News Corp Australia has revealed that Hyundai has dramatically increased its sales targets in Australia for the last four months of the year in an effort to compensate for falling demand for new vehicles in China, the world’s biggest market.
“In order to maintain global growth, the challenge has been issued to other countries to offset the issues in China and to search for growth beyond current business plans,” said the confidential bulletin to Hyundai dealers.
To accomplish the newfound plans in Australia, Hyundai is offering an A$5,000 discount on its i30 subcompact hatchback, or A$19,900 drive-away price. The Korean automaker offered the same car at that price in June, instantly making it the best-seller for the month. When the discount was discontinued, sales were cut in half.
Stay tuned as we away official sales figures for August are released on Thursday.