Holden Racing Team Goes To The Dark Side, Unveils Star Wars Racing Livery0
Garth Tander, three-time Bathurst 1000 champion, had his Holden Racing Team Commodore undergo a makeover for the upcoming race. Tander and HRT have revealed the latest livery for the V8 Supercars contender featuring Star Wars: The Force Awakens.
The number-two HRT VF Commodore features Kylo Ren with his lightsaber on one side, and a First Order Stormtrooper on the other, finished in a striking black and red design scheme.
“Star Wars is the greatest movie franchise in history, so I know there will be a lot of interest around our livery from not only our loyal Holden V8 fans, but Star Wars fans globally,” Tander said.
“HRT is the most successful team ever at Mt Panorama and to carry the iconic film franchise on the car is extra incentive to add another Bathurst win to my tally. This is one battle I want the dark side to win.”
The livery adaptation comes after a Holden and Star Wars partnership, awarding Holden all rights to the Star Wars franchise to promote the latest, highly-anticipated addition to the series: Star Wars: The Force Awakens.
Holden’s Sponsorship and Motorsport Manager, Simon McNamara, said the livery unveiling was the first of two announcements leading up to the Bathurst 1000 next month.
“Today’s unveiling is just the first in a number of innovative activations we have planned in our recently announced collaboration with The Walt Disney Company Australia and New Zealand to promote the Star Wars franchise,” McNamara said.
“We are excited as this is the first global activation for Star Wars: The Force Awakens. Not only are we continuing to engage with our traditional and loyal fan base, but we are also opening up Holden and Supercars to all new audiences.”
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