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History Alley: Yesterday Marked When The USPTO Granted GM The ‘Corvette’ Trademark

Sometimes patents can give away the next big vehicle name, or shed light on a manufacturer’s future plans. That information has become even easier to retrieve thanks to the world wide web, but in 1953, not so much.

Corvette Blogger highlighted the historical fact yesterday, September 1, when General Motors received the registered trademark for the Corvette name, foreshadowing a history of success involving what many consider to be America’s rightful sports car. Though, with the 2016 C7 Corvette Z06, it’s beginning to lean more on the side of super car. Especially with loud whispers of a mid-engined Corvette coming to fruition.

While many new car names look as if they were trademarked after dipping one’s spoon into a bowl of alphabet soup, General Motors has still pursued many interesting trademarks involving the Corvette. One being the aforementioned Zora name, another titled “Manta Ray.”

So, happy anniversary/birthday to the Corvette name. If it weren’t for this patent, we may be looking at the Corvair name in a different light.

Former GM Authority staff writer.

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Comment

  1. It’s not a patent but a trademark registration. Patent are for inventions, trademarks are for product or service names.

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