General Motors is determined to put the past behind itself, after the history-making ignition-switch recall prompted much consumer backlash to the company in its business, and legal, fronts.
She called the legal crisis a “catalyst for meaningful change,” as the CEO looks to fulfill promises to investors of $10 billion in cash and stock buybacks through next year.
Those promises won’t be fulfilled by merely words, though. GM is in the process of revamping its strategy domestically, and globally, something Mark Reuss, GM’s global product development head, touched on in his address to employees following the $900 million deferred prosecution settlement.
“We are going to deliver vehicles with features that astound and amaze people,” he said, adding that GM’s goal is to be a “zero defects” company.
Barra also must tackle the company’s situation in China, as marketshare continues to tumble in the country, while managing the reorganization of Australia’s Holden and ensure Europe’s Opel-Vauxhall division continues to creep out of the red, and flourish in the black.