Cadillac has embraced the fashion world with open arms. Not only in the U.S., where it has consistently paired with notable fashion designers, including Public School to launch the 2016 Cadillac XT5, but across the globe, too.
The most recent addition to the brand’s fashion outreach was a fashion-inspired photoshoot. Fashion photographer Diego Indraccolo and Director Luigi Pane took to Dubai to conduct a not-so-typical fashion shoot. Each photo showcased the latest trends and design while a 2016 Cadillac ATS-V filled the frame with a snarling burnout, producing billowy smoke for all to see.
Cadillac says the photoshoot captures the style and dynamism of the 2016 ATS-V.
“Cadillac’s longstanding history is dotted with a number of breakthrough innovations that have repeatedly and relentlessly redefined the automotive landscape, especially in the role a car plays as a symbol of self-expression,” said Nadim Ghrayeb, Brand Manager, Cadillac Middle East “It is in line with this spirit that we decided to carry out this unconventionally staged fashion photo shoot.”
The shoot took place in July, and explored many different areas of Dubai to merge the worlds of automotive and fashion into one. The end result birthed the slogan “For those who arrive fashionably early,” as Cadillac expands its market presence in the Middle East.
“By focusing on the concept of power, we were able to come up with never-before-seen content that attracts two diverse groups at the same time. The idea and execution ‘For those who arrive fashionably early” represents our unique approach to visualizing and solution finding at Interesting Times,” said Intersting Times Chief Creative and Partner, Mo Al Ghossein.