As sales of GM’s Cadillac division dropped off nearly 6 percent in August 2015 to 22,799 units globally, the brand saw declines in four of its major markets while growing in two.
Cadillac August 2015 notes by market (vs. August 2014, unless otherwise noted):
- Sales in the United States declined 5.5 percent to 15,738 units
- Sales in China declined 15 percent to 5,126 units
- Sales in Canada increased 51.6 percent to 1,240 units
- Sales in the Middle East decreased 8.7 percent to 315 units
- Sales in Mexico decreased 17 percent to 117 units
- Sales in EU and Russia — currently a combined market for Cadillac — increased 18 percent to 105 units
Sales Numbers - Cadillac - August 2015 - Global - By Market
| Model | August 2015 / August 2014 | August 2015 | August 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | -5.9% | 22,799 | 24,224 | +1.3% | 174,389 | 172,121 |
| United States | -5.5% | 15,738 | 16,650 | -2.8% | 110,791 | 114,008 |
| China | -15.0% | 5,126 | 6,028 | +7.8% | 49,186 | 45,618 |
| Canada | +51.6% | 1,240 | 818 | +12.4% | 7,760 | 6,903 |
| Middle East | -8.7% | 315 | 345 | +32.0% | 3,454 | 2,616 |
| Mexico | -17.0% | 117 | 141 | +29.8% | 1,111 | 856 |
| EU & Russia | +18.0% | 105 | 89 | -13.9% | 944 | 1,097 |
| ROW | +9.7% | 158 | 144 | -10.1% | 1,118 | 987 |
And now, see Cadillac August 2015 sales results on a model line basis.
Comments
The old adage of numbers never lie says Cadillac ‘needs’ more CUVs in their lineup as Cadillac sold almost 23,000 SRX (XT5) CUVs in the past 4 months; Cadillac needs a larger CUV to sit between the SRX and the Escalade and an entry level CUV that’s a bit smaller than the SRX, Cadillac also need to not be afraid to build high-performance versions of their SRX and Escalade especially with news that Jeep is planning to drop the Dodge Hellcat 707 hp V8 into the Cherokee and Bentley is planning to introduce a 12-cylinder-powered Bentayga which might be the fastest SUV in the world.
Cadillac not only needs more SUVs/CUVs, but more of them on proper RWD-derived platforms than can properly support performance variants.