Buick has officially dropped its first teaser for the 2017 LaCrosse and, according to the brand, the vehicle will usher in the “new face” of Buick.
We counted the use of “Avenir” four times in Buick’s official release, and the brand has no problem relating the 2017 LaCrosse design to the downright stunning concept that bowed at the 2015 North American International Auto Show.
“The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.”
The 2017 Buick LaCrosse will be the first all-new vehicle from the brand to adopt its new design language and, by 2018, all Buicks will wear the similar styling. Included in the sculptural surfacing of the front fascia is a darkened waterfall grille, connecting the headlamps with plenty of width at the opening. Here, we also see the return of the red, white and blue tri-shield badge, as shown on the Avenir show car as well.
The next-generation LaCrosse will incorporate an all new chassis, based on the E2XX platform, and feature five-link rear suspension. The brand says driving dynamics and Buick’s signature quietness has entered a new threshold with the 2017 LaCrosse.
Expect the latest news and information as we creep towards the 2017 Buick LaCrosse debut at the 2015 Los Angeles Auto Show.
Comments
And Buick sales will continue to be low in the United States for the second half of the decade…
I expect that new Buick LaCrosse to offer the same or better hybrid version of the 2016 Chevy Malibu power train.
when is los Angeles show
Usually around Thanksgiving week-end. Enjoy.
November
Notice that the tri-shield badge is finally red, white, and blue again. I don’t know if it will follow through onto the production model though.
Part of the press release says that the “new” 3 color tri-shield insignia that “puts a new face on the brand” is part of the design, so I guess the red, white and blue is back. Good.
If this is the “new face”, why then does the Cascada not have the waterfall bar grill?
Because the Cascada will be out before the new LaCrosse? The new grille starts with the new LaCrosse.
Mike this is because this is the first of the all new Buicks and Opel’s. Everything else was just old stuff. You have to pick one to start with and this was it. The Cascada is not for long as it will be replaced in the near future. Cars like it were not the new Buick they were just products to hold showroom space till they get the new products done. Buick was the last to get new product post Chapter 11 and there will be a lot new to see in the next few years.
The grill is nice just enough Buick and just enough Opel to make it simple.
I am waiting to see how the rest of the car turned out.
I like the current angular twisted waterfall and monocrome logo.
The red, grey and blue aren’t even vibrant shades (something Cadillac got right).
I’m not really a fan of the wings, either. They should just build Aveair, and leave other vehicles alone.
It will be interesting to see this new La Crosse in the flesh. It looks pretty enticing. I like how they take away the tri-color shield then all of a sudden it’s back and bragged as “all new” or such. How pathetic can they get?