Pricing for the slightly refreshed 2016 Chevrolet Equinox has put it right in the middle of a pretty competitive market – and we see that as a good thing. Not too cheap, not too expensive, but just right with a starting price of $23,495 USD for the base L model – that’s a $500 increase from the base  2015 Chevrolet Equinox. The 2016 Equinox LTZ model sees a price of $30,635 – just $3,000 more than the current base model Ford Escape — a smaller vehicle.
The addition of a new, standard, seven-inch-diagonal Color Touch radio and rear-vision camera alone justifies the increase, if you ask us – not to mention the rest of the updates and improvements made to the Equinox, such as the enhanced interior fabrics.
The main competition of the 2016 Chevrolet Equinox has similar pricing for the most part. While these prices are for the 2015 MY of the following cars, the figures show that the price change for the Equinox is relatively minute. The Honda CR-V has a current starting price of  $23,445, the Ford Escape is a bit more expensive at $27,000, and the Toyota RAV4 has an ever-so slightly higher price of $23,680. The Mitsubishi Outlander, however, is the cheapest at $23,000. The Equinox may be a larger vehicle than all of them, but it remains a competitor in the compact SUV segment thanks to its price.
The next-generation, 2017 Chevrolet Equinox is also on the horizon, and is expected to shrink in size to compete more directly with the likes of the Ford Escape and Honda CR-V. This move will make room for a new Chevrolet crossover to compete squarely in the midsize segment, with a midsize crossover price.
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