GM Europe Sales Up 7.5 Percent To 100,528 Units In June 2015
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Sales of General Motors vehicles in the European Union grew 7.5 percent to 100,528 units in June 2015.
The results include a 9.5 percent increase to 100,228 units in Opel-Vauxhall sales, leaving 300 units of Chevrolet, a decrease of 85 percent as GM continues to withdraw the brand from the region’s mainstream vehicle segments.
Despite increases in sales, GM Europe and Opel-Vauxhall had lower market shares in June 2015 than they did during the same time period a year ago.
Editor’s note: ACEA, the agency that reports automotive registrations in Europe, releases sales results roughly 45 days after the end of the month in question.
Sales Results - June 2015 - European Union 28 - GM Total
| BRAND / REGION | JUNE 2015 / JUNE 2014 | JUNE 2015 | JUNE 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| GM TOTAL: EU | +7.5% | 100,528 | 93,498 | -0.7% | 493,338 | 497,051 |
| OPEL/VAUXHALL: EU | +9.5% | 100,228 | 91,513 | +5.9% | 491,340 | 464,121 |
| CHEVROLET: EU | -84.7% | 300 | 1,960 | -94.6% | 1,786 | 32,809 |
| OTHER GM: EU | -100% | 0 | 25 | +75.2% | 212 | 121 |
Sales Results - June 2015 - European Union + EFTA - GM Total
| BRAND / REGION | JUNE 2015 / JUNE 2014 | JUNE 2015 | JUNE 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| GM TOTAL: EU + EFTA | +7.6% | 102,710 | 95,430 | -1% | 502,669 | 507,948 |
| OPEL/VAUXHALL: EU + EFTA | +9.6% | 102,228 | 93,282 | +5.8% | 500,315 | 473,045 |
| CHEVROLET: EU + EFTA | -79.4% | 435 | 2,109 | -94.1% | 2,040 | 34,676 |
| OTHER GM: EU + EFTA | +20.5% | 47 | 39 | +38.3% | 314 | 227 |
Sales Results - June 2015 - European Union 15 + EFTA - GM Total
| BRAND / REGION | JUNE 2015 / JUNE 2014 | JUNE 2015 | JUNE 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| GM TOTAL: EU + EFTA | +7% | 95,216 | 88,994 | -1.5% | 466,809 | 473,803 |
| OPEL/VAUXHALL: EU + EFTA | +8.8% | 94,846 | 87,199 | +4.9% | 465,096 | 443,533 |
| CHEVROLET: EU + EFTA | -81.6% | 323 | 1,759 | -95.3% | 1,407 | 30,055 |
| OTHER GM: EU + EFTA | +30.6% | 47 | 36 | +42.3% | 306 | 215 |
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Positive news for Opel/Vauxhall. Hopefully this trend continues.
There are 28 countries in the European Union – 32 including EFTA states.
In June, the United Kingdom (comprising 4 countries and the only territories where the Vauxhall brand is sold), accounted for 34,145 of the 100,528 sales, eg. 33.97% or 1 in 3 of all GM European sales.
Put another way, the EU has a 503m population of which 63m (12.5%) are UK citizens. GM still has a huge mountain to climb in continental Europe, if it is to match the UK’s performance and contribution which always seems to be over-looked.
To add insult to injury, the UK (as always) was the last EU market to receive the new Corsa. Whilst the new Opel Karl has bee available on the continent since May, the Vauxhall Viva equivalent only goes on mainstream UK public release in September … Go figure!
Totally agree rocketman, but you forgot to mention in June, for the first time ever in the UK, Vauxhall had 4 models in the top 10 best sellers list, Corsa, Astra, Mokka & Insignia! The Viva is actually on sale now – my nearest dealer has 2 for sale but there has been no national advertising campaign yet which is strange. Vauxhall remains the only bright spot in GM Europe!
Yes and Vauxhall is loosing market share for months…so there are also performance problems in UK.
And by the way the Vauxhall performance is based on cars developed by Opel in Rüsselsheim.
So the heavily German Centric operations of GM Europe are designing and building cars in Germany yet their biggest market is the UK?. What percentage of the German market do Opel hold to justify such a large and expensive presence in Germany?.
Sweet FA!
Perhaps the question should be posited like this: would Vauxhall enjoy the same sales success if it DID NOT sell quality-laden and desirable Opels?
Put another way, how many purely British/UK auto manufacturers are still in business today? How many of them are successful to large scale? I think we all know the answer to that.
So, it’s a matter of perspective.
VW, Audi and Mercedes-Benz especially, are buying UK market-share with huge discounts and continued fleet sales. Vauxhall (and to a lesser extent Ford) have wisely distanced themselves from this practice. The Ford UK market-share is also decreasing, albeit at a slightly slower rate than Vauxhall. Giving Vauxhall new models ahead of continental Europe would surely counteract this.
As at end June VAG are now No.1 globally, three years ahead of their 2018 forecast … Great, but ultimately at what cost to VAG?
Yes Herr German, we know very well GME cars are mostly engineered in Russelsheim (with a bit coming from Millbrook, Seoul and Adelaide too) but I think you’ll find the good doctors of Russelsheim are a very international bunch – not just German!
Why do you think the Brits are so loyal to Opel-Vauxhall? They love and appreciate German engineering … with a little bit of flavour added for good measure!
Herr German,
A little more research. Here in the UK, year to date to end of July:
Stuttgart is the real big winner – + 17.5 % y.o.y.
Hannover – + 8.7 % y.o.y.
Munchen – + 3.5 % y.o.y.
Ingolstadt – + 3.4 % y.o.y.
Koln – + 2.6 % y.oy.
Russelsheim (incl. Millbrook, Seoul and Adelaide) – -0.6 % y.o.y.
This is why the UK needs new product as a priority in Europe!
New Astra will be launched in Frankfurt in September 2015 and on sale across continental Europe in November. Despite the fact that Ellesmere Port in the UK is the lead global production facility for Astra, we will only see it in UK dealers in February 2016, with an on sale date of 01st March, FOUR MONTHS behind the rest of Europe … So what is GME playing at with the UK?
The Vauxhall market share for June was 11.64% for cars & 11.54% for LCVs, SO PLEASE DO TELL US ALL HOW WELL OPEL DID IN GERMANY – their home market. BTW head of Vauxhall – Opel Design department is from the UK & head of Vehicle engineering dynamics is from New Zealand
Well it is not me who is constantly trying to argue against a brand, i.e. Opel from your point of view.
In every Opel-Vauxhall thread some of you (I suppose guys from UK) try to criticize the Opel performance in continental Europe. Most of you forget that for years now the conitinental European car market has seen a severe crisis while the British market is booming. As contiental Europe is recovering now and the market share of Opel is rising the percentage of the British sales will drop in the next years if nothing will go wrong.
I am very glad that Vauxhall is selling more than 270k per year. Maybe without the Vauxhall Name the number wouldn’t even reach 150k…we don’t know.
But what you forget is that Vauxhall -beside the name- isn’t a seperate part from the rest of the company, it is a subbrand which can’t survive without the support from Rüsselsheim and the sales from continetal Europe as Opel can’t survive without the support from GM. Both Opel and Vauxhall are too small to exist allone.
I have no problems with the Vauxhall name or the British car industry but please do not oversee the reality. Not everthying is fine with the Vauxhall brand (when I read british car magazines you can read the same comments, you can read in German magazines, so Vauxhall has also some severe image problems), not everything is fine with the Vauxhall sales. This does not mean that Opel is doing better.
Why is Vauxhall getting the Astra later than continental Europe? I don’t know but there must be some reasons to launch this car later in UK. I can only speculate…maybe the British Astra will get another chassis because the streets are differnt in UK, maybe because of the left hand drive, I don’t know…
@rocketman: Do you have any sources that Volkswagen is buying market share with discounts? I am very interested in that.
Beside that I know that the engineers in Rüsselsheim are a “very international bunch”. Did I say something different??
Opel is doing well considering the overall age of it’s lineup. Even Mokka is getting up there by modern standards and Insignia is ancient at 7 years.
I’m curious to see sales once Corsa, Viva and Astra hit UK. I’m also curious about post-2017 when an Astra sedan (hopefully US spec Cruze over the sad but true new Verano), Envision, Zafira, the Jews PSA developed vehicles, a face-lifted Mokka and a new Insignia hit roads. This should push market share north of 8.5%.
September, so that’s why I haven’t seen many Viva’s out and about then. With regards the new Viva perhaps a couple of more expensive models could be introduced so the Corsa could be sold for a few hundered pounds more so it can go more upmarket like Astra has.
There are plans to offer the 1.3CDTi engine soon.
Vauxhall and the United Kingdom have long been overlooked in part because the entire auto industry is German-centric. (Even this site uses Opel as short hand for Vauxhall).
The two brands are doing great considering the aging line up. The 9.5% growth would be far higher if the European spec Envision were on sale beside Mokka and an Enclave like flagship were on sale.
Opel has a lot of work to do on the continent but to be doing this well with an ancient line up suggests that Opel is no longer damaged.
As for Germany, Ford has issues here fighting local favorite VAG. I hate to tell everyone but economic nationalism thrives in Germany and will always hold back an American-owned Opel. Right now, the quality and attractive design of Insignia should be taking a huge bite out of Passat sales. The same goes for new Astra. These cars have a higher benchmark than VW, a lower price point, yet weaker sales.
Go figure? GM needs to continue fighting for Eastern Europe and winning as they have in Hungary.
Stephen, not Sure whether you’re a German national or a UK/US expat working there, but one thing is for certain … you really understand the root of GME’s problems! Thank-you.
Neither, I live in NYC and have never been to Europe, but thanks Rocketman. I read a lot. Have paid attention to GM trying, and always failing, to introduce Cadillac in Europe when the capital could be far better spent in emerging markets. The same can be said for the major Japanese automakers, too.
France, Germany and Italy will always favor locally owned brands. With that said, I do think that Opel will reach it’s meger 2022 sales target. 8% share isn’t very much for a well designed and reasonably priced product especially with the introduction of low cost options like Karl.
btw, and even if it is just by a tiny margin, Opel has outsold BMW in Germany in June
Opel should be outselling BMW given it’s value oriented price point.
I’d like to say that the worst should be behind Opel as company given the current product mix. A lot of new product is right around the corner and the Envision-based vehicle should be a strong seller as will the upcoming Bolt-based auto. I would love seeing an Adam themed (real) Crossover developed to chase Jute and complement the more vanilla Mokka.
I’m also curious to see whether a 4 door Karl or Sonic based vehicle is in the pipeline.
@lepomoda:
Your are absolutely right. In July, Opel has supassed BMW for the second month in a row!
Another fact:
According to bestsellingcars.com Vauxhall has sold around 159k Units YTD. This is around 1% less than in the same period last year and that in booming market!
So the entire growth of the European Opel-Vauxhall sales is the result of the performance of Opel in continetal Europe while Vauxhall is now struggling a little bit…
So Vauxhall has not only NOT contributed nothing to this growth, no it is selling less cars than last year.
@The German
As usual the “facts” you present are selective. The figures quoted at the top of the page are for Vauxhall-Opel units sold NOT just cars. Vauxhall units sold YTD July 2014 = 178,279 vs YTD July 2015 = 182,903 an INCREASE of just under 1%. Considering Opel sales in Germany are flat (but well done to Opel for beating BMW) this means the increase in sales have come from everywhere else including Vauxhall in the UK. Vauxhall have been the number 2 best selling car brand in the UK for a long time now and you don’t do that with an image problem. The biggest problem Vauxhall have at the moment is the Astra J which was made worse by GME announcing the new Astra K too early AND telling everyone it would cost less than the current version so unsurprisingly sales of Astras have nosedived.