General Motors Head of Consumer Affairs, James Bell, recently paid a visit to the Tonawanda Engine plant, but The Buffalo News caught up with him where he revealed how he strongly felt a culture change was taking place inside of GM.
But, Bell delved into more than company culture. When asked about Buick particularly, his response was littered with optimism on the brand’s future, calling it “one of the brands I’m most bullish on within the GM portfolio.”
Pressed further, Bell shed some light on Buick’s design going forward saying he has personally seen what is currently being cooked up inside the Buick design center up to 2019 and beyond, calling the designs “beautiful,” and “unexpectedly interesting looking.”
Buick has gone on the record to publicly promote its “white space” mantra, filling niches and voids where it sees fit inside the GM portfolio of vehicles. This attitude has spawned the Buick Encore, Buick Verano and, most recently, the upcoming Buick Cascada convertible in the U.S. market.
The future holds close ties between Buick and Opel, and quite possibly Holden, and we’d have to believe these designs aren’t centric to only Buick in North America, but across the globe.
Whether the future holds a production Buick Avenir remains to be seen, but we can only hope it does.