Cadillac simply lacks the credentials to warrant its success in the European market at the present. No right-hand drive models, and not one diesel engine offering, makes the brand an extremely tough sell on the continent.
While it’s less of a factor for the U.S. market, where gasoline engines rein supreme, Cadillac President Johan de Nysschen has not only confirmed the development of diesel engines for the brand, but said they will “definitely” be coming to the U.S, according to Automotive News.
During a press event, de Nysschen noted four- and six-cylinder diesel engines are in the works, and they will first debut for the European market around 2019, with the U.S. next on the list to receive the new engines.
“We will definitely bring them to the U.S.,” de Nysschen said.
Pressed for specifics, de Nysschen was quiet on which models would be candidates for diesel offerings. Educated inferences could point to the indirect successors of the Cadillac ATS and Cadillac CTS as likely candidates, however.
Cadillac will take a pause on new product introductions after the 2016 XT5 crossover releases in early 2016, as the brand sits tight to put its investment dollars to good use.
Comments
That is great news !
The best way to enter the market in Europe.
With this; a different and sporty image and good details and finishes; and Cadillac will be well regarded in the old continent.
Good.
Well it is a must to enter Europe and little risk to sell here with Europe eating up most sales.
This is a slow growth segment here. Diesels and GM both need to earn the trust and understanding of the Consumer. That is if the government does not kill the market with more and more expensive regulations.
The fact is Diesels are cheaper to build and sell in Europe than here. The carbon hating politicians who are invested in the Carbon Exchange are making it difficult to sell diesels here.
Think before no ?? there’s the GM Powertrain in Turin made especially for diesel