Clemson University Students Create Concept Car For GM’s Next-Gen Consumers
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Automobiles are becoming more connected to the world as the days pass, and imaginations are running wild with what might be coming next. This concept car created by a team of Clemson University grad students with the help of General Motors is loaded with all the high-tech you could possibly want in your vehicle. But this car is more than just a social media hub, as there was some real thought put into building it.
Known as the Deep Orange 5 concept, it was displayed on Sunday night during the 50th annual CAR Management Briefing Seminar in Traverse City, Michigan. To scale its size, the Deep Orange 5 is just a bit larger than the Chevrolet Spark, and the seats move aside to create more cargo space. Being geared towards an urban setting, the car has the perfect layout for tight, busy streets and a city lifestyle.
As for technology, well, from the driver’s seat there are digital color displays across the entire width of the car. These allow users to bring up social media, entertainment, navigation, and other apps all at the same time, and we all know how much young folk like to multi-task. Even when it’s not appropriate.
GM stated that the project had “creative and innovative ideas for their defined target consumers. We were very impressed with their holistic approach, and the final result of this accelerated product development process.” The positive remark was followed by the hiring of the project leader, Rivkah Saldanha.
A feature that we felt was pretty neat are the exterior display screens that are built-in to each of the front doors. They allow passengers to broadcast messages for everyone to see, whether it be a boastful message about a winning team or a cheesy bumper sticker message, and we think consumers would absolutely love it. We wonder how many of these the General could move off the lot if they had a special leasing offer, and badged it as a GMC, Cadillac, or Buick. If you recall, younger consumers love to lease GMC and Cadillac vehicles. For more on Clemson’s miniature party bus, have a look at the video below.
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Moving the automobile from a driving experience into an autonomous mobile entertainment center! Did they remember to install an off switch for any of this stuff?