Opel To Entice Company Car Drivers With ‘Business’ Package for 2016 Astra
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If looks are anything to go by, Opel should have a hit on its hands when the 2016 Astra launches after its formal debut this September at the 2015 Frankfurt Motor Show. In the meantime, though, Opel says it is preparing to lure the business crowd in with a value-packed punch.
These so called “user-choosers,” employees who are able to choose their company car, will be a big portion of Opel’s target. The business package will be a tax-friendly 2016 Astra, as the option becomes more popular for companies, according to Automotive News.
The report states the starting price will be just 40 Euro more than the price for an Astra in Germany, with no haggle room.
User-choosers, who buy their cars individually, do not seek out fleet discounts, which also make for low profit margins. Instead, they look for lower price points to evade the “benefit-in-kind” taxing, equivalent to one percent of the vehicle’s purchase price.
The move comes in a response to stringent tax practices in Germany. The Ministry of Finance adds up the individual price list for each feature, a method used to inflate monthly tax payments for a vehicle. Now, the business focused model, with its own separate price and list of features, will be able to put more money back into the pockets of user-choosers.
Everyone benefits. Opel takes home more profit on each 2016 Astra, and avoids fleet discounts, while the business individual saves money.
Opel says with this upcoming business focused model, user-choosers will be able to save up to 40 Euro per month.
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