OnStar has reached a landmark. General Motors and OnStar announced the service has topped one billion customer interactions through the service, launched 19 years ago.
OnStar had humble beginnings as an industry-first technology allowing the vehicle to phone for assistance in the event airbags deployed after a crash. Today, many things have changed, though, the core of OnStar is to still ensure a safer driving experience with a slew on onboard tech.
OnStar provides turn-by-turn navigation assistance, loading directions directly to the car, sends information on a vehicle’s health via email and may also aid law enforcement through Stolen Vehicle Assistance, and can even slow down a vehicle being pursued.
The service released statistics on the one billion interactions, which are broken down in the infographic below.
A customer contacts OnStar every two seconds for assistance, making up five million calls a month from the seven million people subscribed to the service.
“OnStar created the original connected car in 1996 and today remains at the forefront of innovation through the services offered in Chevrolet, Buick, GMC, Cadillac and soon, Opel vehicles around the globe,” said Alicia Boler-Davis, senior vice president, General Motors Global Connected Customer Experience.
Starting with three Cadillac models in 1996, the service has begun to span the globe, and nearly every General Motors brand. OnStar will officially launch on Opel and Vauxhall vehicles this year, and Latin America is being eyed up next.
“We need to provide an overall customer experience that will keep customers coming back for life,” said Boler-Davis. “To do that, we need to meet customers on their terms and offer them a variety of choices. We realize every customer is different.”
What began as a simple safety system is poised to continue growing even faster after the service’s initial one billion mark. There’s no telling where OnStar may expand into next.