Cadillac vehicle sales jumped 127 percent year-over-year to 530 units in the Middle East during June 2015. The results are even more impressive than the 31 percent increase the brand posted in May 2015.
Though GM Middle East has historically not provided specific sales numbers, reporting only percent change figures, it did provide market-specific sales figures for the month of June.
Sales Numbers - June 2015 - Global - Cadillac - By Product Line
| Model | % Change | June 2015 | June 2014 | % Change | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +0.5% | 21,685 | 21,576 | +3.5% | 129,087 | 124,678 |
| ATS | +49.5 | 5,521 | 3,692 | +38.7 | 29,609 | 21,340 |
| CTS | -27.2 | 1,754 | 2,408 | -36.6 | 11,158 | 17,598 |
| ELR | -35 | 65 | 100 | +52.4 | 614 | 403 |
| Escalade | -1.1 | 3,114 | 3,148 | +68.5 | 19,408 | 11,515 |
| SRX | +6.7 | 8,199 | 7,682 | -2.0 | 45,945 | 46,879 |
| XTS | -33.2 | 3,032 | 4,541 | -17.1 | 22,314 | 26,927 |
| Others | -100 | 0 | 5 | +143.8 | 39 | 16 |
Year-to-date, Cadillac Middle East sales have grown a solid 48 percent.
“I’m glad to report that the first half of 2015 has been tremendous. Our triple digit growth rate in June has consolidated the first half’s results, and puts us in a firm position for the second half of the year,” said Felix Weller, Sales and Marketing Director for Cadillac Middle East.
The luxury vehicle brand is also on track to reach its sales targets for decade.
“At this rate, our regional volume and market share goals for the end of this decade are well within our grasp. Thanks to tremendous efforts from our dealer network, our regional growth is driven by an ever-increasing customer base that seeks to distinguish itself with a bold choice of self-expression,” he added.
Cadillac’s well-publicized transformation in the region seems to be well underway, with the brand now entering the second phase of expansion in the region with six all-new vehicles scheduled to launch over the next four and half years. These include the launch of the ATS-V Sedan, ATS-V Coupe, and CTS-V Sedan later this year, as well as Cadillac’s return to the prestige sedan market with the all-new Cadillac CT6, in the first half of 2016.
Comments
The ol’ SRX continues to be a popular vehicle . I think it shows that this market wants to buy Cadillac but are not that impressed withe the other newer models ( except ATS ) . The SRX has been a cash cow for Cadillac . When the XT5 reaches dealers showrooms you will see even more sales of the SUV . It may turn out to be their volumn leader . Even though that runs contrary to what Johan wants for his division , he needs a vehicle like this to help pay the bills .
Not sure SRX qualifies as a cash cow when it’s down in a year when SUVs are selling themselves.
ERV – pull the plug, literally and figuratively.
I don’t envy Johan – GM’s notoriously
impatient. I can’t imagine them waiting until 2020 for results. Time will tell. But 530 units isn’t really big.
I can see Escalades selling over there, after they’ve been armored and equipped with run-flat tires. But Johan’s leaning towards boy racer cars, and that’s not where the buyers are.
Now, anyway.