Sales of Cadillac vehicles globally totaled 21,685 units during June 2015, a 0.5 percent increase on a year-over-year basis. The SRX remained the most popular vehicle from GM’s prestige vehicle brand, while the ATS was the fastest-growing.
June 2015 notes (vs. June 2014, unless otherwise noted):
- June sales gains were made by:
- ATS was up 49.5 percent to 5,521 units
- SRX was up 6.7 percent to 8,199 units, setting a new global sales record
- Sales of the rest of the Cadillac lineup were down:
- CTS was down 27.2 percent to 1,745 units
- ELR was down 35 percent to 65 units
- Escalade was down 1.1 percent to 3,114 units
- XTS was down 33.2 percent to 3,032 units
Sales Numbers - June 2015 - Global - Cadillac - By Product Line
| Model | % Change | June 2015 | June 2014 | % Change | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +0.5% | 21,685 | 21,576 | +3.5% | 129,087 | 124,678 |
| ATS | +49.5 | 5,521 | 3,692 | +38.7 | 29,609 | 21,340 |
| CTS | -27.2 | 1,754 | 2,408 | -36.6 | 11,158 | 17,598 |
| ELR | -35 | 65 | 100 | +52.4 | 614 | 403 |
| Escalade | -1.1 | 3,114 | 3,148 | +68.5 | 19,408 | 11,515 |
| SRX | +6.7 | 8,199 | 7,682 | -2.0 | 45,945 | 46,879 |
| XTS | -33.2 | 3,032 | 4,541 | -17.1 | 22,314 | 26,927 |
| Others | -100 | 0 | 5 | +143.8 | 39 | 16 |
On a market basis, the United States remained Cadillac’s largest market in June, but sales were down 3 percent, something that the brand attributes to a planned reduction in sales to fleets. In fact, Cadillac U.S. retail sales increased 3 percent. In addition, the average transaction price for Cadillac vehicles sold in June in the U.S. market topped $52,000 – more than $7,000 higher than the same period a year ago.
The U.S. was followed by China in second place, and Canada in third; the Middle East was in fourth, Mexico was in fifth, and the cumulative EU+Russia market were in sixth.
Sales Numbers - June 2015 - Global - Cadillac - By Market
| Market | % Change | June 2015 | June 2014 | % Change | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +0.5% | 21,685 | 21576 | +3.5% | 129,087 | 124,678 |
| United States | -3.1 | 13,515 | 13,941 | -1.5 | 80,899 | 82,117 |
| China | +0.5 | 6,223 | 6,194 | +11.6 | 37,684 | 33,760 |
| Canada | +13.1 | 992 | 877 | +11.4 | 5,663 | 5,083 |
| Middle East | +127.5 | 530 | 233 | +47.6 | 2,725 | 1,846 |
| Mexico | +42.3 | 148 | 104 | +45.5 | 857 | 589 |
| EU & Russia | +27.3 | 177 | 139 | -19.7 | 717 | 893 |
| ROW | -48.1 | 27 | 52 | 18.4 | 218 | 267 |
Comment
Well 2 models out of 6 are carrying the weight . It is amazing the SRX continues to sell as well as it is . It came out in ’09 as a ’10 model and other than some techy stuff and new grills in ’13 ( and CUE ) , its basically the same ,no sheet metal changes . For sure the bread and butter for Cadillac . They are always going to need such a vehicle , these are the SUV’s that average Joe American can afford . And it puts money in the bank . Which is completely the opposite of where Johan wants to take the division . You can still build your S-Class fighter , but dont forget about middle America . Its just like the American economy , consumer spending is what drives growth and GDP . So lets hope the new XT5 is still affordable for the upper-middle class , it just may be the vehicle that will put money in the bank so they can play withe the big boys with ultra luxury cars .