It’s a no-brainer for GMC to sponsor the Calgary Stampede–the annual rodeo and festival catered to truck-loving cowboys and girls–and this year it was one of ten Champion Sponsors of the event, which provided it the privilege of being the official vehicle of the stampede, the official vehicle prize of the Calgary stampede lotteries and the chance to hang a GMC banner pretty much anywhere it could.
The company also set up the GMC ProShot, a new truck-oriented version of the classic midway water gun game that also helped drive home its new ‘Precision’ marketing campaign, as each competitor aimed to be the first to raise a 2015 GMC Sierra on a lift by spraying their target with a water gun.
The takeaway? Only the most precise will win the game. However, it also takes a considerable amount of precision to smoothly the operate the stampede itself, according to a new YouTube video released by GMC Canada.
There were more than 60 rides, 22 food vendors, and 80 games at this year’s Stampede, which meant various set up and production crews worked hand in hand to pull it all off. “If we’re not operating like a well oiled machine working together in total precision we wouldn’t have that success that we’ve had,” a member of the crew tells us in the clip.
The company also manages to pepper in the word “precision” a half dozen times in the 2-minute video, in case you couldn’t figure out the theme of the new ad campaign. But is it successful? Drop us your 0.2 cents below.