The early 1970s were a good time for the Big Three. Emissions standards hadn’t set in yet, and the muscle car was alive and well, especially after being glorified in the late 1960s thanks to immense popular culture references. During this time, Detroit still dared to dream inside the iconic design dome.
And concepts like the 1972 Buick Silver Arrow III were born.
Designed by the great Harley Earl‘s successor, Bill Mitchell, Mitchell was responsible for influencing 72.5 million vehicle produced by General Motors during his tenure. That includes the Buick Riviera, which the 1972 Silver Bullet III is based.
The 1972 Silver Bullet III featured a sleeker, hunkered down profile compared to the Riviera of the time. This was made possible by designing a lower roofline, and placing new quarter windows. The car sat as a design concept, but was also a testimony to GM engineering, too.
The 1972 Silver Bullet III featured six halogen headlamps in the front for greater night time visibility, coupled with four-wheel disc brakes. The most advanced feature of the car, though? The “Max Trac” system, a precursor to the modern age’s traction control systems.
The Silver Bullet III now resides at the General Motors Heritage Center, where it sits in pristine condition as part of the center’s collection. A torch for the late Bill Mitchell era, who crafted class in changing times that was the 1970s automotive industry.