Opel-Vauxhall Looks To Take A Bigger Bite Of Fleet Market With Astra, OnStar
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Opel/Vauxhall has made headlines the past few weeks and months as it dribbles out more information on the all-new Astra, its perennial bestseller. It looks to be an absolute firecracker with sharp new looks, a range of engines including a new 1.0L three-banger and OnStar. Let’s just say we’d do a number of unsavory deeds just to get behind the wheel.
However, there’s another aspect of Opel’s new vehicle sales that’s also made headlines this week: Fleet sales.
The new Opel Corsa recently appeared at Company Car in Action (CCIA), a fleet event that allows attendees to test drive fleet vehicles and discuss the dollars-and-cents world of fleet sales. Yet dry as that sounds to some, it’s actually a vitally important part of Opel’s sales strategy.
Opel-Vauxhall Fleet Sales Director James Taylor says the company will further grow its fleet market share by the end of the year. Meanwhile, the new Corsa has started out very well for the brand, as it lead the true fleet market last month and its on track to take top spot again this month.
Buts the true volume seller for the fleet side remains the Insignia, says Taylor. He mentioned that in spite of new competition, it’s still outselling its two main rivals 2:1 in fleets this year.
Like retail, fleet is also excited to be able to offer OnStar, which comes as standard on the new Astra. In the event of an accident, OnStar automatically sends an ambulance if the occupants are in need or even unresponsive.
Plus, fleet managers get a diagnostic tool that allows them to keep track of mileage, as well as whether there are any faults in the car, and both features are free for five years. Add in a vehicle locator, the ability to disable the vehicle stolen, and free 4G TLE Wi-Fi for a year, and it’s easy to see why fleet, like retail, is eager to offer OnStar to its customers.
Toss in low C02 emissions, list price, and cost of ownership, and its easy to see why fleet buyers are attracted to Vauxhalls new lineup. Here’s hoping the new Astra K continues the trend.
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