General Motors Abandons C/K 10 Trademark Application1
General Motors has abandoned the trademark application for the term “C/K 10” with the Untied States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker initially applied for the trademark on August 4th, 2014. The application was for the “Motor land vehicles, namely trucks” category of goods and services and assigned serial number 86356203.
The USPTO lists the abandonment date of the mark as May 19th, 2015.
The GM Authority Take
This development suggests that whatever product GM was planning to use the C/K 10 name on has either been cancelled, or will use a different name entirely.
As pointed out by GM Authority reader “newdude” in the comments, it would appear that General Motors was going to use the C/K moniker to name an optional package for the 2015 Silverado 1LS. Instead, the package was renamed to Silverado Custom, while continuing to include the same equipment, including:
- (RHO) 20″ x 9″ silver painted aluminum wheels
- (QSS) P275/55R20 all-season, blackwall tires
- (E20) chrome door handles
- (DP9) chrome mirror caps
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GM was going to use it for the Silverado Custom package that is available on 1LS trim for 2015
“NEW! Silverado Custom, includes (RHO) 20″ x 9″ silver painted aluminum wheels, (QSS) P275/55R20 all-season, blackwall tires, (E20) chrome door handles and (DP9) chrome mirror caps”
It was originally called C/K10 in the order guide.
“NEW! C/K 10, includes (RHO) 20″ x 9″ silver painted aluminum wheels, (QSS) P275/55R20 all-season, blackwall tires, (E20) chrome door handles and (DP9) chrome mirror caps”