Quality product, it’s what makes the consumer come back for more. Initial quality tests may be only a first impression, but first impressions are sometimes the most important thing to begin a change in perception.
It seems the consumer base has been pleased with the quality of their new Chevrolets because four bowtie brand vehicles have grabbed number one spots in J.D. Power Initial Quality.
The 2015 Chevrolet Malibu, 2015 Chevrolet Equinox, 2015 Chevrolet Spark and 2015 Chevrolet Silverado LD all ranked number one according to data compiled from recent owners and lessees. The 223-question survey, dispersed after 90 days of ownership, covers a range of topics, and help highlight areas of improvement for automakers.
“We are constantly challenging ourselves to bring to market the highest-quality products for our customers, regardless of the type of vehicle they purchase,” said Alan Batey, global Chevrolet president. “Quality studies like this one tell us we are moving in the right direction.”
The initial quality survey results also coincide with a healthy sales month for Chevrolet during May, with a 1.6 percent sales increase year-over-year.