After debuting its Dare Greatly brand image in February, Cadillac released a series of original videos profiling those personas that it featured in the original The Daring: No Regrets spot. One of those individuals was Steve Wozniak.
An American pioneer of the personal computer revolution of the 1970s, Wozniak co-founded Apple Computer with Steve Jobs and single-handedly developed the 1976 Apple I — the computer that launched Apple.
In this video, Wozniak shares his opinion and experience of several items, including why he was so interested in computers, the risk he and Apple took, the effects of the invention of the personal computer on society, and his “F-cubed” (or is it to the fourth?) formula for happiness. He also opines that technology is the “fun” of today, and also discusses the effects of artificial intelligence on the future of the automobile.
Comments
Inspirational.
Even more so if he didn’t drive a Tesla.
http://www.usatoday.com/story/tech/columnist/2015/03/20/steve-wozniak-apple-tesla-reno-blackjack/25067413/
Didn’t Cadillac move to Soho to get in touch with a younger, millennial market? Gen-X? And they serve up a tired, rich baby boomer?
Not Mark Zuckerberg. Not the guy who started Snapchat after several failures?
No – Caddy gives us a guy who kept Radio Shack in business for 10 years.
Sure, he’s a genius. But that hardly blows the dust off a dusty brand. And he doesn’t have a Cadillac in his garage – Tesla, a pre-ordered gull wing Tesla, a Prius, a Hummer (!?).
He’ll probably let the pool boy use the Caddy GM gives him – like the Man U players gifting the Chevys GM gave them to the grounds crew.
Cutting-edge marketing in action.
Dare Greatly, and get ready to point fingers.