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A Closer Look At How The One Millionth Corvette Came To Be

As a certain 1992 C4 Corvette undergoes restoration after playing a real-life game of Pitfall, The Detroit Free Press received the scoop on how much planning went into figuring which Corvette in particular would make history as the one-millionth Corvette ever produced.

Spoiler alert: a huge amount of planning went into number one million.

Organizing and planning began years in advance once the Corvette team saw the digit coming. Quickly, it was deduced the millionth Corvette would arrive around the 1992 model year, or at the beginning of 1993. This came after the team figured out how many Corvettes had actually been produced prior.

It’s more difficult than it sounds, actually. The team had to account for preproduction vehicles produced, some which were sold to public, and some that were not. Once everything was tracked down, the marketing and PR departments were not happy about the news.

The teams wanted to avoid having the one-millionth Corvette land in the 1993 model year, as that was the Corvette’s 40th anniversary. Marketers don’t like to waste an opportunity on just one model year. The team had to make sure number one million was going to be a 1992 C4 Corvette.

And it was. Despite a slowdown in sales in spring of 1992, the team barely squeezed by on July 2 1992 when a 1992 C4 Chevrolet Corvette, painted in white and donning red interior to mimic the original Corvette, left the factory.

Now, as the car undergoes restoration, the piece of history is slated to return in time for the National Corvette Museum‘s 30th anniversary this Labor Day.

Former GM Authority staff writer.

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