General Motors Files Trademark Application For ‘Buick Avenir’10
General Motors has filed an application to register “Buick Avenir” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s April 20th, 2015 application is assigned serial number 86602513 and specifies that the mark will be used for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof”.
The GM Authority Take
This filing does not indicate that GM has plans to build the Buick Avenir concept it revealed at the 2015 North American International Auto Show in January. It also doesn’t indicate that GM has plans to build a vehicle called “Buick Avenir”. What it does indicate, however, is that GM would like to secure the rights to use the Buick Avenir name. And, as we have explained in the past, GM will only be able to successfully register the trademark with the USPTO if it brings a real product called Buick Avenir to market, all thanks to the USPTO’s Statement of Use requirement.
For now, we sincerely hope that the Buick Avenir comes to market, but only as a full-size sedan based on GM’s new, rear-drive Omega platform shared with the 2016 Cadillac CT6.
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Here is my take on this.
GM stated the car was a show car and if it came to market it would not use the show cars name.
I believe GM all along was going to go production with this car for Opel, Holden and Buick and it was just a matter of when as the Cadillac was started before it and the team that did it will move to this one next. GM was going to build more than one car on the Omega all along as the CT6 was never going to carry the volume to support it alone. It as Cadillac’s platform so they just got it first. This will benefit Buick in the end as that is less development money spent for a better platform from the start.
Now with that said I bet the name was well received and now GM may have decided to use the show car name. It is a good name and people appear to like it. This is a great example where the car makes the name not the name making the car.
But like the Colorado and other cars GM said they were not going to build this one will reach production with some changes to the interior and a little smaller wheel
Note it will not be cheap. this will be the top line Buick and in the segment they are in this car will be a $50K-60K car. Also do not expect a V8. Sorry the V8 will be a Cadillac thing as this will be why the Buicks will be cheaper as they will be missing some of the Cadillac feature but they will be a little cheaper too. They wile the volume luxury.
I like your post but, I’m not sure about the V8. Even though it’s not a Cadillac, it being a flagship model, you would think they would want to appeal to the higher end of the market? Assuming the Avenir weighs in around 3500 lbs. or less (I wish), Id love to see the 2.0l in the ATS transplanted in with a stick. I think that would be a fun car. Just my opinion!
The only reason I say no V8 is that GM and most other companies will limit the use more and more if they even have one.
I have a 2.0 and would not really want one in this car but. But it is a good engine and I would not be shocked if t is offered.
This car must be built. Buick needs a Park Avenue replacement for China and LaCrosse should not be serving double duty. Australia needs a new Commodore. (Insignia is too small plus Holden has spent a fortune branding the name).
North America needs a true flagship to keep pace with Lexus, Lincoln (and even newer efforts made by Hyndai/Kia) . And even Opel could benefit from selling Aveair as an Audi rival for 20,000 less as part of the brand’s greater effort to become a legit (and sexier) VW competitor on the continent and a true Ford/PSA /Nissan rival in UK.
Aveair is beautiful. Cadillac would be thriving already has the brand shifted to such a smart, sexy and symmetrical design language.
A Buick flagship may not clone the Avenir concept or be named Avenir. …or maybe not the same platform as the CT6…. but something else bigger and higher-end than the Lacrosse.
But the problem is, what’s regal sport Touring and LaCrosse sport touring
high-end Buick on O2XX platform and the Lacrosse rides on P2XX…O2XX=high-volume…..P2XX=mid-volume……E2XX=low-volume I think a high-end Buick would cost $55.000—$70.000..and take the Cadillac XTS spot…. I think there is a void to fill…or the Buick flagship could ride on an Omega platform
can they put more volume into the updated Epsilon platform???…..called O2XX underpinning a larger high-end Buick??? that cost $55.000—70.000….if there is an O2XX maybe it could have the same body styles as the Omega platform and the same size as the Omega platform……O2XX==price $55.000–70.000==size 204 inches long.
another possibility….maybe they could stretch the new Lacrosse further to 203–204 inches long… for high-end interior…maybe for the top trim level Lacrosse…..just a thought.
I would personally love to have this car!