Fiat Chrysler Autos CEO Sergio Marchionne has been quite outspoken as of recent in saying automakers must merge and consolidate in order to remain profitable, and competitive, in the near future. He has sprung the idea on nearly anyone in earshot, including General Motors, but a new report from The New York Times has Marchionne reaching out specifically to GM CEO, Mary Barra.
The report states an email was sent to Barra in March, with Marchionne reaching out to meet on a possible FCA-GM merger, but Barra quickly rejected the idea with no interest.
Barra has already publicly gone on the record stating she will not entertain any ideas of a merger, saying it will distract from General Motors short- and long-term goals.
“We laid out a very comprehensive plan that takes us through the early next decade, with milestones next year and beyond,” The Detroit News quoted Barra as saying in April. “As we’ve communicated, we think there’s tremendous opportunity for us within the business as we look at efficiency measures, as we look at truly achieving the scale that we should have because we’re already in that top tier of the auto industry, among the largest OEMs.”
Although Barra did mention automakers may need to rely on one another, through collaborations, to develop the next greatest technologies, an absolute merger is not seen as a solution in her eyes.
The rumormill can keep churning all it wants, but it looks like this idea is dead-on-arrival.