The 2015 Cadillac CTS is a great car. A great car that isn’t selling well at all. Sales of the midsize luxury sedan were down 42 percent in the month of April, and Cadillac has been reworking the CTS formula trying to trigger the demand the car deserves.
That’s why a new report from Automotive News isn’t shocking in the slightest. The report has Uwe Ellinghaus, Cadillac’s head of marketing, on the record talking about the possible confusion the amount of trim levels may have with consumers.
Currently, the 2015 Cadillac CTS offers a total of six trim levels, starting with the base model, to luxury, performance, premium, Vsport and Vsport premium at the upper end of variants.
“That’s too much,” Ellinghaus told Automotive News. “What’s the difference between premium and luxury? It’s not really clear to me. This would be an exercise to reduce complexity for customers and sales executives alike.”
Ellinghaus also said Cadillac was looking into allowing customers to add some of the most popular features with the 2015 CTS to their car without jumping into a more expensive trim. That’s a smart move because, if you soak in the current state of auto sales, customization is becoming a very key factor for many consumers.
While the trim “trimming” if you will hasn’t been confirmed, it sounds like Ellinghaus is ready to streamline the CTS buying process and begin moving some car from dealers, to new driveways.