Buick is continuing to react after an underperforming 2015 thus far. Sales of the 2015 Buick Regal are down by more than 20 percent, with 2015 Buick Verano sales down 13 percent.
To counter this trend, Buick has cut entry level prices for both the 2015 Buick Verano and Regal, according to a report from Autoblog. The new price point comes courtesy of a new 1SV trim level for the Verano and Regal. The 2015 Buick Regal may now be had for $27,990, a savings of $2,925. The 2015 Buick Verano sheds $2,315 from its base price, and tumbles to only $21,990.
For the Buick Regal, the 1SV trim loses the 2.0-liter turbocharged four-cylinder and instead gains the 2.4-liter Ecotec four-banger from a fleet offering. Without forced induction, power drops from the boosted 259 hp and 295 lb-ft of torque to 182 hp and 172 lb-ft of torque.
Buyers looking at the now price-conscious 2015 Verano base will note the lack of satellite radio but all other standard equipment remains. General Motors states it achieved the savings by reducing dealer margins.
“We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles,” spokesman Nick Richards said in a statement to Autoblog. “The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition.”
Hopefully the price slashing is just the trick before all-new models find their way into the Buick portfolio.
Comments
Cannot hurt.
Cutting dealer margins? ouch. That hurts. Margins aren’t that great on buicks as is. How many times can these OEMs keep cutting dealer margins and expect them to stay in business?
I Still don’t get what a buick is, besides a “Blue Collar Luxury Car”. They look like everything else, cost a hair more, but what really differentiates them? I mean I “like” them but I don’t see myself buying one. Their “Thats not a buick” ad certainly told me what they aren’t, but isn’t it time to tell me what it IS? Seriously. What is it.
“Buick is continuing to react after an underperforming 2015 thus far. Sales of the 2015 Buick Regal are down by more than 20 percent, with 2015 Buick Verano sales down 13 percent.”
This is how the market tells you that certain models are serving no purpose in the marketplace.
Some Regals are sorta fun – Verano, well, does anyone ‘get’ the Verano? Kinda sad to see Buick get pigeon-holed as a the near-luxe, mark-down brand. Enclaves are $7000-off. Encores are selling. LaCrosse is offering incentives. They’re like a good $8=10bottle of wine. And Regal and Verano are like white zin or box-wine.
Actually Buick sales are up more than Chevrolet or Cadillac and have better quality. The Regal and Verano sales are down because GM hasn’t changed the Regal or Verano since they were introduced ( 4 or 5 years) and they don’t advertise them. By the way, you seem more like a craft beer type of person to me.
too much competition and cross shoping between Chevorlet and Buick.
Regals are crap
Rye, I doubt that you have driven a Regal or any Buick for that matter. On the other hand it takes crap to know crap!
I’m on my 2nd Regal. Bought the 2011 in “10 and just bought my ’15. Great cars and shame on Buick for not touting it more. It was foolish to bring the verano out. They could have kept the regal at <30 and advertised it. Its a great car.