If you haven’t seen them yet, they should be coming across your television set very soon. Chevrolet has rolled out its latest advertising campaign titled, “Real People, Not Actors,” and the latest feature spot focuses on brand logos.
In a bit of psychology-esque treatment, focus groups are sat around a group of logos from various automakers, with Chevrolet’s bowtie included. The survey taken then asks the groups various questions such as, “Which car company is the most awarded of the year?” After some deliberation by the panel, they rank the badges from most likely to least likely.
The bowtie consistently finds the bottom of the group’s list, and in the magic of marketing, the focus groups’ conductor shuffles the Chevrolet logo to the top in the midst of shock and disbelief among the others.
The spot includes other similar questions, and even word associations, where one attendee says Kia reminds her of spiders. You don’t want to buy a car that reminds you of spiders, do you?
The entire ad is three minutes long, but expect quick snippets of what you see here to hit slots on your local stations alongside the handful of other ads Chevrolet has presented from this newest campaign. Have a look at this latest one right down below.
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This is the kind of commercials, and marketing that Cadillac needs to do comparing themselves to Mercedes, BMW, and Audi.