It’s no secret Cadillac is seriously lacking a crossover and SUV portfolio, something which has never been the company’s strong suit. But, the market speaks volume, and luxury car buyers are scooping up crossovers from Cadillac’s rivals left and right.
This is being addressed as you read this, with the first product likely being the Cadillac XT5, the SRX replacement. Now, according to a new report form AutoGuide, we can expect not only the XT5 to show face, but three additional crossovers to accompany it by the year 2020. That would bring the SUV and crossover tally to include the XT5, Escalade and three mystery offerings for a total of five vehicles in this segment.
Cadillac president Johan de Nysschen said crossovers are, “an important part of growth in the luxury market,” and confirmed to AutoGuide that, “There are three additional crossovers that will enter the Cadillac portfolio that do not exist today.”
That’s a lot of product, but it’s product the brand desperately needs.
China will fuel and fund this demand for crossovers due to their newfound love affair with said vehicle type. The perspective success in China will then allow de Nysschen to turn his focus on a relaunch of the Cadillac brand in Europe. But, as noted previously, a European invasion won’t happen until after 2020.
“I don’t think we want to wage war on two fronts at the same time. It’s better to attack Europe from a position of strength,” said de Nysschen.
Presumably, we’ll see a crossover to bridge the gap between the XT5 and Escalade and possibly a much more compact offering, near the size of the Buick Encore. The third, well, your guess is as good as ours.
Comments
“I don’t think we want to wage war on two fronts at the same time. It’s better to attack Europe from a position of strength,” said de Nysschen.
Ahhhaaaaa. This is rigth way
good luck
http://www.autobild.de/bilder/new-york-auto-show-2015-tops-und-flops-5699886.html#bild1
The SUV and CUV markets are the fastest growing and the greatest money makers. This is where the others are cleaning up.
Last year the CUV market out sold the Sedan market for the first time.
Let the trumpets sound , bring out the marching bands and a big parade . Oops , By 2020 , however the other local American manufacturers , the Europeans , Asians and Japanese will be into their 2nd or 3rd gen of their popular products and have a pretty good lock on said CUV market . Wait , wait , I know , Caddie will be aiming at conquest sales , should have known and thought of it quicker . Silly me , the name Cadillac and hot designs will effectively sway the buying public ?
Stop being a fool and just let them finish what they have just started.
Give GM credit for finally saying the CT6 is good but not good enough and posting $12 Billion to better suit Cadillac to the market.
You sure don’t see Ford doing that and Chrysler is letting the 300 wither with only refreshes on 12 years old cars.
Once they finish what they have started and they fail then you can have your day but at this point they have a lot of money to spend and a lot more dedicated people to their division to over see it with little interference form GM for one.
You are the kind that Bitch about cars in Cammo being ugly too aren’t you?
I agree with you scott3. It’s taking longer for GM to have the new vehicle because they choose to do it right, not badge engineering like the rice burners and ford. I will wait and get another new Caddy.
Crossing my fingers for Alpha-based compact and mid sized crossovers, and an all-new Omega-based full size crossover. Without these Cadillac simply can’t compete.
The XT5 is a given . What else we will see is one the size of the current Encore and Trax , and a 7 passenger SUV to join the new Enclave,Traverse and Acadia suvs all of them moving from the Lambda platform . The Delta plant is gearing up for a “new” model yet to be disclosed , and the plant will have the capacity after an influx of 350+ million going into the facility . And lastly could we be looking at a baby Escalade ?
That sounds like a likely lineup, all being necessary. Yes, even the subcompact one, as that market will continue to grow, despite what some enthusiasts who only focus on big, powerful vehicles think.
The fact is even the wealthy have down sized in tougher times. The smaller models play well once they retire and gas prices are up. Trust Funds have to last and they look for ways to preserve it. Not all wealthy people have to show off.
I frankly don’t see the need for 3 new CUV/SUV’s not counting the XT5 and Escalade for Cadillac. GM currently has 12 CUV/SUV’s , soon to be 13 with the new Envision coming. That’s more than any other manufacturer in the world. Thre more would make 16 CUV/SUV’s.
Yet GM currently does not have a RWD, V8 sedan. I don’t count the SS because it will no longer be produced after 2015, or the CTS-V because it is out of reach for anyone not wanting to pay $100,000 or deal with 650hp. The Camaro and Corvette are not sedans.
GM only has 1 convertible, not counting Corvette, 2 Coupes, Camaro and ATS, not counting Corvette, and no sport wagon. The CTS sport wagon is discontinued after 2015.
The Buick line-up is really sad. Three 4dr. sedans. No Coupe, conv., or flagship.
Cadillac seriously needs a mainline V8 yesterday. Something around 4.5 liters, 500hp. I was very much looking forward to the CT6 for this reason, but it is over a year away, if not longer.