No surprise then that GM is revealing an almost unprecedented number of vehicles at today’s New York Auto Show. Cadillac has uncloaked the much-hyped 2016 CT6, while Chevrolet will pull the wraps off a new 2016 Malibu and a new 2016 Spark (tomorrow). GMC has also tugged the sheets off a mid-cycle refresh for the 2016 Terrain, while Buick revealed the Enclave Tuscan Edition.
Terrain aside, these reveals aren’t just mid-cycle refreshes, either. Both Malibu and Spark will be next-generation vehicles while Cadillac’s CT6 is a whole new model line, which will finally bring the luxury brand back to its roots.
The Malibu and CT6 will likely be the most closely watched. Cadillac hopes the CT6 will be a solid foundation on which to rebuild its path back to the heart of the luxury market, while Chevrolet is betting that its new Malibu can help claw back sales from the Ford Fusion, Toyota Camry, Kia Optima and others.
Malibu sales fell six percent in 2014, though GM’s overall sales weathered much of the storm last year. The company’s sales rose five percent but, when compared with the eight percent lift felt across the entire industry, it’s clear GM still has some work to do.
Will these new vehicles begin to turn its tides? We’ll have to sit tight and keep our eye on the sales charts.