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General Motors Canada Sales Down 3.5 Percent To 21,027 Vehicles In March 2015

General Motors Canada dealers delivered 21,027 new Chevrolet, Buick, GMC, and Cadillac vehicles in March 2015, a decrease of 3.5 percent compared to March 2014.

“Our three truck strategy of mid-size, light duty and heavy duty trucks was designed to provide our customers with a full range of options and choices in pickup trucks to suit their individual needs. This positioned us well to respond to this month’s continued strong customer demand for pickup trucks”, said John Roth, vice president, sales, service and marketing for GM Canada. “Chevrolet and GMC pickup trucks grew their sales in March, with month over month increases for the Chevrolet Silverado (14 percent) and GMC Sierra (11 percent) and the all-new Chevrolet Colorado and GMC Canyon mid-size pickups are continuing to grow their place in the Canadian market.”

March highlights (vs. March 2014, except as noted):

  • GM truck sales increased 13 percent during the first quarter of 2015, reflecting a market shift from cars towards trucks and crossovers
  • GM now offers customers 4G LTE technology on more than 30 Chevrolet, Buick, GMC, and Cadillac vehicles, the largest deployment in the automotive industry. 4G offers mobile data speeds up to 10 times faster than 3G, allowing GM vehicles to act as Wi-Fi hot spots, allowing customers to connect up to seven different devices.
  • Chevrolet sales decreased 16 percent to 11,498 units:
    • Combined Chevrolet truck sales were up 1 percent for the month and 7 percent for the year
    • Silverado was up 13 percent to 3,735 units
    • Colorado sold 466 units
    • Suburban was up 375 percent to 57 units
    • Tahoe was up 250 percent to 266 units
    • Malibu was up 72 percent to 1,058 units
    • All other Chevrolet models posted declines in year-over-year sales
  • Buick sales decreased 10.97 percent to 1,282 units:
    • Regal was up 74 percent to 124 units
    • LaCrosse was up 43 percent to 125 units, its 7th consecutive month of sales increases
    • All other Buick models posted declines in year-over-year sales
  • GMC sales increased 26 percent to 7,314 units, marking the brand’s 9th consecutive month of total sales growth and best March since 2005:
    • Sierra was up 11 percent to 4,575 units
    • Canyon sold 485 units
    • Terrain was up 11 percent to 849 units
    • Yukon XL was up 381 percent to 106 units
    • Yukon was up 127 percent to 141 units
    • Savanna was up 133 percent to 624 units
    • All other GMC models posted declines in year-over-year sales
  • Cadillac sales increased 10.5 percent to 933 units, marking the brand’s best March in sales since 2007:
    • XTS was up 10 percent to 54 units
    • ELR was up 350 percent to 9 units
    • Escalade was up 673 percent to 147 units
    • Escalade ESV was up 471 percent to 40 units
    • All other Cadillac models posted declines in year-over-year sales

Sales Results - March 2015 - Canada - Chevrolet

BRANDMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
CHEVROLET TOTAL-16.1611,49813,715-7.1425,60127,569
COLORADO*4660+107800%1,0791
SILVERADO+13.73%3,7353,284+19.39%8,7677,343
AVALANCHE*02*06
EQUINOX-28.23%1,6582,310-24.62%3,5374,692
TRAX-38.55%448729-32.04%9841,448
ORLANDO-98.14%3161-93.58%23358
TRAVERSE-13.1%252290-9.18%623686
SUBURBAN+375%5712+266.67%17648
TAHOE+250%26676+236.65%542161
CITY EXPRESS*780*1590
EXPRESS-16.54%222266-11.13%591665
SONIC-34.65%528808-31.54%1,0791,576
SPARK-56.4%75172-64.55%223629
VOLT-35.24%68105-34.2%177269
CRUZE-45.42%2,0993,846-27.2%5,0356,916
MALIBU+72.59%1,058613+52.27%1,7451,146
IMPALA-74.63%171674-57.78%396938
CORVETTE-4.67%102107-53.24%137293
CAMARO-18.46%212260-16.75%328394

Sales Results - March 2015 - Canada - Buick

BRANDMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
BUICK TOTAL-10.971,2821,440-17.492,7263,304
VERANO-29.27%435615-20.93%8991,137
REGAL+74.65%12471+33.33%220165
LACROSSE+43.68%12587+73.43%248143
ENCORE-4.87%371390-32.44%8541,264
ENCLAVE-18.05%227277-15.13%505595

Sales Results - March 2015 - Canada - GMC

MODELMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
GMC TOTAL+26.367,3145,788+23.9616,11513,000
CANYON*4850*9610
SIERRA+11.18%4,5754,115+14.19%10,3869,095
TERRAIN+11.13%849764-5.42%1,8671,974
ACADIA-4.3%534558+7.79%1,1491,066
YUKON XL+381.82%10622+243.59%26878
YUKON+127.42%14162+126.83%372164
SAVANA+133.71%624267+78.49%1,112623

Sales Results - March 2015 - Canada - Cadillac

BRANDMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
CADILLAC TOTAL+10.15933847+4.181,9681,889
XTS+10.2%5449+6.9%124116
ATS-13.69%271314-20.03%519649
CTS-13.1%7384-13.76%163189
ELR+350%92+400%153
SRX-8.63%339371-17.67%694843
ESCALADE+673.68%14719+482.26%36162
ESCALADE ESV+471.43%407+318.18%9222
ESCALADE EXT*01*05

Sales Results - March 2015 - Canada - GM Total

BRANDMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
GM CANADA TOTAL-3.521,02721,790+1.4246,41045,762
CHEVROLET-16.16%11,49813,715-7.14%25,60127,569
CADILLAC+10.15%933847+4.18%1,9681,889
BUICK-10.97%1,2821,440-17.49%2,7263,304
GMC+26.36%7,3145,788+23.96%16,11513,000

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

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Comment

  1. too many cars and not enough competitive sleek looking CUVs . The competition is huge in the Honda CRV , Ford Escape and a slew of models from Kia , Hyundai , VW , BMW , Lexus etc , etc ! Canada gets 5 months of winter type driving , AWD is popular and getting more so as perhaps global warming is creating some monster snow storms , even down to the latitude of the New york City line country wide ! Stop with GM having three divisions carrying cars on same bodies . CAR sales will keep slowing in that segment and, dealers left with more dying or dead stock . Maintaining a strong price structure becomes impossible . Solution , wake up and smell the roses , GM , you are still smelling the weeds….let it go !!!

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