Cadillac is focused on turning around its brand image before sales truly start to blossom, but that didn’t stop Chinese buyers from propelling the brand forward in March. Global sales for the luxury brand rose a healthy 15 percent, largely fueled by 2015 Cadillac ATS and ATS-L sales in China.
In total, Cadillac delivered 24,740 vehicles during the month of March worldwide. Although China led the surge, the Middle East and Canada helped that growth with 65 and 10 percent increase in sales year-over-year.
In the U.S., the picture isn’t as bright. Sales continued to contract, and Cadillac saw sales slip seven percent year-over-year. March of 2014 saw 14,765 new Cadillac vehicles delivered, while this past March saw 1,000 less cars even. The bright spot domestically was the 2015 Cadillac Escalade, which enjoyed a 119 percent increase in sales. Cadillac reports the Escalade to have grabbed a 30 percent share in the luxury SUV segment as of this writing.
As Cadillac works on putting General Motors’ $12 billion investment to good use, we should see a steady stream of new product, and a continued marketing blitz to help turn every Cadillac model into as much of a success as the Escalade.
Comments
It Won’t Matter if they don’t Tell Nobody what the Hell they doing, you know, Commercials, Electronic & Newspaper Ads, Billboards, and the kind that Leads instead of Follow!!!! They use to have events where you could go and Learn about the Different Vehicles, drive their vehicles and the competitions, that was Amazingly Awesome!! 😉
I find it amazing that Cadillac surges in places like China but struggles at home, Ill always buy a Cadillac I guess for now the advantage is for me for the discounts here
Just look at the success that has the Cadillac Escalade to know that must have more cars like that; Crossover and SUV.
When does that Cadillac will sell twice what sells now
Regards
The crossovers are coming.
Cadillac has committed to bringing 3 new crossover vehicles to market within the next 5 years.
Cadillac was caught off guard with the unexpected surge in luxury SUV sales. That along with the limited resources coming out of bankruptcy has left Cadillac playing catch up on the SUV front.
But fear not my brethren they are a coming.
How could Cadillac be “caught off guard with the unexpected surge in luxury SUV sales”? Anytime you bring out an updated model that was popular you’re going to get a large boost. Especially in this case given that they produced the same model for 8 years. I purchased a new 2007 model for my wife in August of 2006. I had to wait the better part of 9 years to order something that was a different body style. I currently have 198k miles on it and have ordered a new platinum model which has been in the ordering system for 4 months yet still doesn’t have a build date. As a committed customer, that’s very frustrating. 9 years is a long time to wait for something fresh…