When the 2015 Chevrolet Colorado was set for launch, it would be the first major reinvigoration of the segment in some time. And by the first quarter sales results, that reinvigoration is showing.
The 2015 Colorado is selling faster than any other competitor truck in the segment, spending the least days on dealer lots, even beating out the Ford F-150. Chevrolet says 19,126 Colorados were sold between January and March, and the brand has even added a third shift to keep up with the truck’s demand.
It looks like the ambitious Colorado marketing plan, which targets more than truck owners, is really paying off.
Sales have been substantially high in California and Texas, which are traditionally major markets for the Colorado’s competition. But the greatest number of all for Chevrolet? 53 percent of Colorado customers are new to the brand, with the midsize truck being their first bowtie ever.
Converting customers is much more difficult than retaining loyal ones, so that’s quite an accomplishment.
Tony Johnson, Colorado Marketing Manager, is confident the truck’s formula will lead to continued success down the road.
“Chevrolet Colorado was designed as a go-anywhere vehicle, and it is making big tracks in the midsize truck segment,” said Tony Johnson, Colorado marketing manager. “With a great design and segment-leading capabilities and efficiency, it offers customers everything they want in a midsize truck – including the things they can’t get from competitors’ trucks.”
The formula includes a wide variety of special edition models, which include the 2015 Colorado Z71 Trail Boss and the 2015 Colorado GearOn special edition. The Trail Boss beefs up the Z71’s off-road capabilities, while the GearOn special edition loads the 2015 Colorado with every piece of cargo functionality you could ever ask for through the innovative GearOn system.
We don’t expect the influx of special editions to slow down either, and we have a good gut-feeling a Colorado ZR2, with the 2.8-liter Duramax diesel engine, will join the Colorado family sooner rather than later.