Stateside, we’ve enjoyed the Chevrolet Silverado High Country for a little while now. When you see one on the road, know that the High Country designation represents the current highest-end trim for a Chevrolet pickup. And now, it seems that Chevrolet has decided to bring the American flavor into Thailand where it has just launched the (global) Colorado High Country that promises more premium for the price.
“There are truck customers who want more in addition to great on and off-road performance and hauling capability – the kind that Colorado offers at every trim level. They also want to stand out in a crowd. For them, High Country is not going to be just a great work truck, it’s also a great lifestyle statement that says a lot about them and their will to succeed,” said Marcos A. Purty, Managing Director, GM Thailand and Chevrolet Sales Thailand.
The Colorado is the most important product in the Chevrolet lineup in the Thai market, where it continues to do to battle in the country’s most competitive segment. With the High Country, Chevrolet designed the trim variant specifically to help grow Colorado’s overall share of said market.
Of course, High Country translates to luxury and added features, which the truck doesn’t fall short of. Exterior enhancements that help differentiate it from other pickup trucks in Thailand include Dark Chrome Mask headlamps, dual tone light grey and black grille and nudge bar, along with a glossy B-pillar veneer. Further separating it from the pack are transverse roof-rack bars, a stylized sports bar, chromed rear-door belt-line molding and mirror scalps. Completing the premium look are a set of unique 18-inch wheels, which Chevrolet says gives the Colorado a “distinct urban appearance.”
Inside, the same treatment bestowed on the exterior is applied as well, where piano-black dash inserts compliment new premium-grade ‘Brown Stone’ leather seats. For the first time ever, the driver’s seat comes with an electrically-powered six way adjuster. Tech features are abound too, with MyLink handling occupants picture, video and navigation needs. Finally, a rear backup camera comes standard with the High Country, ensuring easy drivability on crowded Thailand streets.
Powering the High Country is the market-familiar 2.8-liter Duramax turbo four-cylinder diesel, the most powerful engine in the truck’s class. The motor makes 200 horses and 368 pound-feet of torque, which are sent to either the rear wheels or all four, when so equipped.
The Colorado High Country doesn’t skimp out on safety features either, providing drivers with many active and passive measures. Highlights include traction control, stability control, hill-descent control and hill-start assist. Two airbags in the front are also standard.
The addition of the High Country to the Colorado lineup ensures there’s a Colorado for every consumer, no matter the budget. The High Country fills the upper-end of that budget spectrum. And with surprisingly handsome looks and loads of amenities, it looks like another winner for the popular Colorado line. Don’t expect a High Country variant of the U.S.-spec Colorado though. Instead, GM seems to be happy with letting the upcoming GMC Canyon Denali to fill those shoes.