Jonathan Halvorson will now serve as General Motors’ director of global media strategy and branded entertainment, according to a report from Automotive News.
Halvorson joins GM following a seven-year stint with Starcom MediaVest. In that role, he enhanced snack company Mondelez International’s digital, social and mobile media strategies. Additionally, his work for Oreo and Trident was honored at Cannes, the Effies and the Festival of Media. He’s also worked with prominent clients such as Visa, Intel and State Farm.
Halvorson replaces former global media strategist at GM Jaime del Valle Sansierra, who left the company last year. He will become effective in the new position on April 1.
Comments
This is a good move as they have many models and brands but need one global message to send out.
The Asian car companies have all done a good job at global marketing now GM has the product and they need to learn the same about getting the message out that reaches all markets.