General Motors has filed an application to register the term “Orlando” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority was first to discover.
The automaker’s March 18th, 2015 application carries serial number 86568232 and specifies that the mark will be used for “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks and vans”.
The GM Authority Take
As it currently stands, General Motors does not hold trademark rights to the Orlando name with the USPTO. Notably, the automaker first applied to trademark the Orlando name in November 2011 and has since asked the USPTO for five extensions to submit the Statement Of Use document — a required agreement in which a trademark applicant is requested to show how it will use the mark in a real-world product or service.
For the original Orlando filing, GM has requested the maximum five extensions each lasting six months to file the statement of use doc, with the last and final extension taking place on September 15, 2014. As such, the automaker can no longer request any more extensions to file the Statement of Use, and must abandon the original filing.
But it appears that GM is adamant about securing rights to the Orlando trademark, as it is filing for the name all over again. And with that, the automaker has given us renewed hope that The General will finally sell the Chevy Orlando MPV in the United States; the vehicle has been sold in various areas of the world such as South Korea, Canada (until most recently) and Europe (until the discontinuation of the Chevy brand from Europe’s mainstream car segments) since its debut in 2012.
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Comments
Such a piece of junk of a vehicle. Old GM creeping into new GM.
How is the Orlando junk? Care to elaborate?
The only issue I have with it is the homely Equinox nose. It is B-O-R-I-N-G!!!
I don’t like the rear quarter styling ….have never liked that flow into the back (aka Envoy XUV, current Chrysler minivan) but that’s opinion of course.
Needs a different back end — more traditional styling, a factory roof rack …… and it becomes more traditional and more acceptable. A revised front end to make it more current within the Chevrolet family wouldn’t hurt either.
Leave the base engine — it’s okay — but add a sport package with the 2.0 L turbo and it would be a fun little vehicle to scoot around .
Pricing is maybe too close to the Trax — need to have a bigger plan that encompasses them both…..but the vehicle itself does have some merits if you take the time to look at it. Although it’s not a van, it has capacity for seven in a pinch — friends, grandkids, soccer team — and a flat load floor if I remember correctly for the active. (Have I told you I had vehicles with fold down rear seats that don’t go flat?)
Could this be a new Compact SUV to replace the piece of crap Trax?
Imported to Canada till last year, based on Cruze platform….seems the U.S never wanted it……some issue about airbags….., and it didn’t sell enough in Canada to warrant its further life…..so I doubt you’ll see it in the U.S now…..unless they use the Orlando name for something completely different…..like Firenza,Epic,Optima (that Kia uses now) …..lol
They are discontinuing the Orlando in Canada, so it makes me wonder…
Possibly a replacement for the Nissan nv200 that Chevrolet is currently selling as the little express van? That would be fantastic! A few cosmetic updates and cargo goodies would do wonders for this as a modern Astro type van for commercial use.
I really hope people who work at GM read this blog: Don’t bring Orlando! Instead, bring the Zafira Tourer and just do a tiny refresh.
Zafira Tourer is a “sexier” vehicle offering more than enough space. It would do far better in competing with Ford as well as the imports.
Any Opel unable to for into Buick should be considered for Chevrolet. This move would provided better, prettier cars plus help GM achieve greater scale while spending less on development. Outside the US, Opel based autos are a better for for.developing markets anyway.
Everyone is missing what’s different… The turbo diesel.
We have the Cruze diesel, and couldn’t be more happy with it. The milage and ppower, are fantastic.