2015 Chevrolet Trax Getting A Warm Welcome In US Market, With Growing Sales12
It seems GM was right in the money in its decision to import the Chevrolet Trax into the US market.
Launched in the US around mid-December, the 2015 Chevrolet Trax has gobbled up market share quicker than Pacman eats pac-dots and now holds the no. 2 spot in the small crossover utility vehicle segment. The only CUV to out-muscle Trax is its sibling, the Buick Encore.
Best of all, it’s not just GM buyers that have sprung for the diminutive CUV – 47 percent of buyers are new to Chevrolet. The 2015 Trax is also attractive to coveted “millenials” (19 percent of buyers are under the age of 35) and woman (58 percent of buyers).
And it’s not just the CUV segment that’s performing, SUV sales in 2015 are positively surging and now account for a remarkable 37 percent of total industry sales, according to GM.
The compact SUV segment, where the Equinox dwells, led the industry last year and is on a similar trajectory in 2015. The ‘Nox, as well, saw its best January and February ever, with sales up 14 percent. Meanwhile, there’s a touched-up 2016 Equinox hitting the market soon.
Similarly, total sales of the Chevy Traverse large crossover were up 28 percent in February, its best February since its introduction in 2008 (as an ’09 model).
“The Trax gives customers another choice in the Chevrolet portfolio between small cars and SUVs,” said Steve Majoros, Chevrolet director of marketing for cars and crossovers. “The Trax offers customers a well-equipped, entry-level SUV that was not an option before, and it is one more way we hope to earn customers for life.”
Based on early tracking, Chevrolet says the trio of aforementioned SUVs will perform even stronger this month.
Here’s a closer look at the Trax’s performance:
- More than 6,000 U.S. sales since launch
- 25.5 percent share in February, trailing only the Buick Encore
- 58 percent female buyers – highest in segment
- 19 percent are under the age of 35
- 47 percent are new to Chevrolet
- Dealers requesting three- to five times the number allocated to them because of customer interest.
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But they’re taking forever with the stop sale though
I was in one of these the other day. I was very impressed with the interior. While not as good as the Buick it was so much more than I expected for the Chevy.
This is a good sign for the coming Malibu and Nox.
That this would sell well was a no brainer. Affordable, good utility without taking up much space, great fuel economy. That is all a lot of people want. It’s awesome that GM has a mainstream vehicle that dealerships cannot seem to get enough of.
Not a no brainer if the sales come from other than Buick. If they take Buick sales then we have a problem.
I have also been inside the Trax and was not as impressed. Solid entry, if not a little dated.
How is Traxx dated? It’s only three years old in a new segment. Nothing about the vehicle looks old. In reality, Trax is in keeping with Chevy’s conservative styling.
You can never please a cynic
Enjoy the market share while you can Trax and Encore, the HR-V is coming soon and surely will be the top seller in the segment.
That’s what YOU think.
Buick Encore owner. Who turned down the HRV.
Not a cynic just calling it like I see it. The Trax is a solid entry but the styling in particular is uninspiring to say the least. That is really what is dated.
it is still a little early but the Trax is having difficulty matching sales of the significantly more expensive Encore. What will happen when the HR-V, Renegade, CX-3 and other similarly priced units come to market.
You can argue the Juke has more evocative styling. The CX-3 has better performance. The HR-V is expected to more versatile and better efficiency. The Renegade will likely corner the off-road pretender stutus .
What is the Trax selling point?
Just seems to me that Chevy missed the boat on a chance to do more with the Trax.
They had 2 model years extra since the Encore came out to be better.
I just think that in a couple of years from now the Trax will be relegated to also-ran status because they didn’t do more right off the hop.
They missed the boat, alright. Sold it in Canada but not U.S. Gave us the more expensive Buick, only. Replaced wife’s ’08 HHR with Subaru Impreza Sport, 5-speed manual. She loves it. Trax would have been on short list IF it would have been available. See what happens in another 5 years when it’s time for new vehicle? Might stick with the Subaru, again.
I bought a 2015 Trax about 6 mouths ago. I just love it. The Bose sound system is just awesome and 29 MPG around the city isn’t bad either