Need proof that GM’s luxury division, Cadillac, is in the midst of major a transformation? Look no further than the vast amount of activity surrounding the brand, including a revamp of its vehicle nomenclature, a bevy of upcoming products in new segments, and the relocation of Cadillac headquarters away from Detroit to New York City to give the luxury brand the ability to form its identity separately from parent GM. But despite the welcome changes, Cadillac is still in the business of selling cars.
In 2014, 170,750 new Cadillacs found new homes in the United States. That’s a 6.5 percent decline from the 182,543 U.S. sales Cadillac recorded in 2013. Meanwhile, brands like BMW, Audi, and Mercedes-Benz all posted record U.S. sales.
|BRAND||2014 CALENDAR YEAR SALES||2013 CALENDAR YEAR SALES||2014/2013|
On a global level, things are somewhat different: Cadillac sold 263,697 new vehicles in 2014 around the globe, up 5 percent from the 250,739 units sold in 2013. For Cadillac, “around the globe” translates to the U.S. and China, since the brand derives over 90 percent of its “global” sales in the two markets. That, however, is just the beginning, as Cadillac President Johan de Nysschen has set out to grow the global sales footprint to 500,000 units by 2020.
By then, the half a million units mark will probably continue to be made up of U.S. and China sales, since Cadillac isn’t planning to re-launch in Europe until 2019. But that’s a different story.
So, can Cadillac reach 500,000 global sales by 2020? Cast your vote in the poll and sound off in the comments below.