Holden will continue its long-standing partnership with Australia’s most famous football club, the Collingwood Football Club. Holden and Collingwood announced a renewed partnership through the end of 2018.
The partnership will see Holden’s continued statues as a Platinum Partner and designation as Head Coach and Coaches Partner and the exclusive Motor Vehicle Partner. Holden announced the partnership with the 2015 Collingwood leadership group, including head coach Nathan Buckley.
“It’s fantastic that we will continue our association with Holden and we thank them for the support they have provided us over the past two years.”
“They have been a very strong partner for us and we look forward to the relationship continuing,” said Buckley.
Both Holden and Collingwood are instantly recognizable brands, making the partnership a natural fit engrained in Aussie culture. “We have big plans for the future and we’re proud to align ourselves with a club and a game that is committed to innovation and excellence,” said Simon McNamara, Holden sponsorship manager.
Apart from the high-profile  sponsorship, Holden will also continue to support local grassroots sports teams as well. The Holden Home Ground Advantage program will commit $5 million AUD over the next ten years for communities to support local sports clubs.
McNamara continued to be outspoken about the future partnerships saying, “With support from the Home Ground Advantage program, we’re looking forward to local sporting clubs producing the next-generation of Collingwood champions!”
Comments
Just for the Americans who might be mislead by this article the Collingwood Magpies are the NY Yankees of the Australian Football League, Everyone hates them except their fans, if you don’t believe me Google it! If i were Holden i would be backing one of the sentimental favorites in the AFL to garner local goodwill and support not bloody Collingwood! Or actually instead of STUPID “lets go there” and “were still here” campaigns why not show ads with how much you have helped in local sporting programs and communities? We are a nation that lives for sport you know GM? I mean God 2 Aussie men starved of the Net, TV and Radio will paint one fly red and another blue then cheer them on for the 1st one to shit on the ceiling like its a grand final.
Well said David! I just thought Question: “How do you alienate 80% of your market?” Answer: Team up with Collingwood Football Club!! Haha!! God I laughed!
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