General Motors has filed an application to register the term “Badlands” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s February 16th, 2015 filing carries serial number 86535743 and specifies that the mark will be used for “Motor land vehicles, namely, trucks”.
The GM Authority Take
Call us crazy, but Badlands sounds very much like a truck to conquer bad lands, or those that are not easily accessible with a less capable vehicle. Could this be the Ford F-150 Raptor fighter we’ve been waiting for?