General Motors Appoints Mark Bernhard As Holden Chairman And Managing Director1
In a coming home sort of fashion, Holden has announced Mark Bernhard as the brand’s chairman and managing director. The move was announced by GM Vice President and President of GM International, Stefan Jacoby. Bernhard began his automotive career with General Motors at Australia’s Holden in 1986 where he served as CFO of the brand.
Over the past four decades, Bernhard has taken senior financing roles across GM’s global operations. Bernhard has manned roles in Detroit as GM Director of Financial Reporting and Analysis and Director of Special Projects at GM Asia Pacific in Singapore, working on the acquisition of Daewoo Motor Company. He returned for another brief stint at Holden in 2007 as CFO to navigate the global financial crisis His most recent position held was Vice President and CFO of Shanghai GM, which he has held since 2011.
Jacoby said that given his background and experience, Bernhard is the right person to lead GM Holden.
“Mark’s knowledge of GM Holden, our region and GM’s global operations will serve him well in his new role,” Jacoby said. “He will champion the ongoing transition of GM Holden to a National Sales Company and the repositioning of the Holden brand for long-term growth and profitability.”
Bernhard visited Australia earlier in the week to speak with Holden dealers, and announced he will take his new role in the third quarter of 2015. Bernhard succeeds interim Holden Managing Director and CFO, Jeff Rolfs.
Bernhard has quite the task at hand to return the Lion brand to profitability and oversee the delivery of bountiful new product for the Aussie brand, but considering his long ties to Holden, we think he sounds like just the man for the job.
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Organizational stability, great product and strong customer focus – target those areas and the profitability and brand reputation should rebound (good luck, GMH needs it in spades).